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It's hard to believe how different it was, just a mere fifteen years ago, to conduct secondary market research. There was no Internet, no Yahoo!, no Google search, no Web-accessible databases to tap. How times have changed. But, not always for the better.

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Reducing the number of people who unsubscribe from your mailing list is one of the key ways to minimize list churn and in turn make it easier to grow your list. That doesn't mean you make it harder for people to leave, however. Instead, learn why people leave, offer them other ways to remain in the relationship and make the process a great customer experience.

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In Part 2 of this series, the author looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test. By now, your marketing goals are clearly defined and you're ready to run a multivariate test to optimize your site's marketing effectiveness... but which elements, or factors, should you test?

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This week Dr. Allen Weiss talks about Value-Added Relationships in this recording from the MarketingProfs Business-to-Business Marketing , June 2008 in Direct Link to Show length From the conference Most companies believe they should be building long term with all their customers. They call these Value-Added and they indeed can be valuable. However, in this presentation

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It seems that South Carolina is not the place for gays to vacation. The state just doesn't want them. A UK poster ad campaign, planned to coincide with London's Gay Pride Week, was pulled once Republican state Sen. David Thomas of Greenville heard about it and called for an audit of the advertising budget overseen by

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Consumer product industry watchers have known for some time that P&G's Febreze brand has been an unqualified success. Launching hot selling new products out of the gate is quite a feat in these days of market saturation, but developing new categories and then positioning products for success within them is even tougher. Leave it to P&G

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In a couple of months I'll be speaking at a small business conference where I already 'know' many of the attendees, even though I've never actually met them. How is that possible? Because of For all the (deserved) criticism that myself and many others have heaped on Twitter recently, the site still excels as a professional

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Have estimated that the volume of data in enterprises of all sizes is doubling every two to three years. With the deluge of data, some companies are finding it makes more sense to discover and act upon patterns (i.e. customers who buy item X also buy item Y), rather than dig deeper and search for causation.

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A few weeks ago, the folks at dropped by Heather Armstrong's house for a Wii Fit party. Armstrong, who is better known as uber-blogger , invited 10 of her friends and later blogged the event. An added bonus was that Nintendo gave Dooce 5 Wiis along with 5 Wii , to give away to 5 of

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Does sales really care about leads? Maybe If you ask Bill Binch, VP of Sales from demand generation provider Marketo, he prefers pipeline and bookings to leads. Ironically, as much as lead nurturing and lead scoring can help generate pipeline and revenue, by framing the discussion around leads too many marketers ignore the equally valid perspective

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Want to take your performance to that ideal level of highly effective and efficient marketing? It takes better access to detailed data and ROI discipline, but it also comes along with greater growth and better levels of budgets, according to the recently released study.

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Successful email marketing strategy is a lot like a spin class at the gym: We start with a predefined warm-up, slowly move into the heart of the workout (remembering to breathe), and finish with a focused, well deserved cool-down. In fact, email marketers could learn a technique or two from spinning....

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Do you want to record a video message for on-demand access? Do you want to do live video from a conference? Or do you have completely different objectives? For marketers who want to put video communication to good use, the key is finding the right tools. Here's a great place to start.

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Film festivals have become the prime venue where independent filmmakers launch their works to the public. Festivals offer an excellent place to build buzz about your film, find distribution deals, network, get press coverage, and experience an audience for your movie. Despite the importance of film festivals, most independent filmmakers have not really considered how best to market themselves to these venues.

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My wife Kay and I own our own businesses, giving us flexibility in our work schedules. Last Friday, we went on a midday three-hour date. First, we exchanged (for the third time) Kay's not-working MP3 at Best Buy (but that's another story) and lastly we gathered some groceries at Trader Joe's. In between was the date

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Tim Brunelle is playing games. He decided to celebrate the one year anniversary of his agency with a game - Viking . You can play it alone or with friends. He is onto something. You can use an iPhone and iPod Touch. Having seen the iPod Touch at work when I was in Canada recently, I

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The lagging nose-diving) economy is creating additional dimensions of customer need that may well force many companies to re-think their value propositions. Here's a good case in My husband decided to take a road trip with our 17-year-old this summer. With gas at a national average of $4.10 a gallon, our SUV with a V8 engine

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It's always tough to use the word "feminist" or "feminism" in a post. Those terms can seem to throw all sorts of people of both genders into a tizzy. So, why would I risk the possible comment backlash looking at how feminism applies to marketing, anyway? Let me tell I recently came across Dave Hill's in

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Was it Shakespeare who said "A rose by any other name would smell as sweet..."? It seems that the Bard didn't know what he was saying, if modern surveys are to be believed. At least, when it comes to consumer product According to a recent Wall Street Journal book review, Unhidden , Rob Walker's new marketing

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One of the natural byproducts of Twitter's constant downtime, is that users are changing how they spend their time on the site. Many are simply spending less time there, and more time on other sites such as and . But I'm also noticing that the site is becoming less Earlier this year, I would normally use