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  • Five Essentials for Marketing Technology in a Down Economy

    Article

    CONTENT TYPE: Article | TOPIC: None

    The marketing approach that can carry you through these difficult economic times is built on the following five essentials.

  • How To Avoid an Employee Power Play

    Article

    CONTENT TYPE: Article | TOPIC: None

    While empowering employees is key to retaining them, surrendering too much may come back to bite you. Heed the warning signs.

  • Between the Pages of Angel Customers and Demon Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    How many companies call themselves “customer-centric” while failing to see issues through customers’ eyes?

  • SWOT Team: How Do You Pitch Quality?

    Article

    CONTENT TYPE: Article | TOPIC: None

    How do you pitch quality over products that smell like a rush job and look and act cheap? Also: what's the best way to promote high-quality products that require some investment of time and dollars?

  • Develop a Five-Year Plan for Your Site

    Article

    CONTENT TYPE: Article | TOPIC: None

    Let’s dispel a big myth—that the Internet is changing so fast, it is impossible to plan for. That is absolute rubbish.

  • What Is RSS, and Why Should You Care?

    Article

    CONTENT TYPE: Article | TOPIC: None

    So what's the big deal with RSS? Here are the basics.

  • Will California’s Spam Law Kill Your Email Marketing?

    Article

    CONTENT TYPE: Article | TOPIC: None

    hile California's new spam law is aimed at spammers, its wake is rippling toward every legitimate email marketer.

  • The Customer Stampede: How Can You Harness It?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Does your marketing campaign tend to go suddenly quiet? One psychological factor could throw your entire marketing campaign out of whack.

  • Fresh Eye for the Marketing Guy

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    ime to face facts: our marketing strategies are stale and our customers are exhausted and (worse) bored. We need something in the mix that is enticing, a new approach without all the preservatives and additives.

  • Planning Process Out the Window? SWOT Team Gets It Back

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can you make strategic planning more productive? Also this week: How to market with a bare-bones staff.

  • Eight Steps to Getting Speaking Engagements

    Article

    CONTENT TYPE: Article | TOPIC: None

    Speaking at public forums often results in new business. So how do you get the gigs?

  • Advertising Is Dead; Long Live PR

    Article

    CONTENT TYPE: Article | TOPIC: None

    effectively build a brand today, you need PR.

  • Choose Your Words Carefully

    Article

    CONTENT TYPE: Article | TOPIC: None

    The words you use make a big difference on the Internet. Carefully chosen, they can keep a customer happy. Sloppily chosen, they can infuriate.

  • A Part of the Problem

    Article

    CONTENT TYPE: Article | TOPIC: None

    You know who you are, one of the hundreds of unemployed, highly educated technology-marketing executives who used to be “somebody.” So what now?

  • The Delicate Art of Generating Client Introductions

    Article

    CONTENT TYPE: Article | TOPIC: None

    The most effective and often overlooked strategy to grow a client base is to encourage referrals.

  • Rethinking Radio

    Article

    CONTENT TYPE: Article | TOPIC: None

    What's next for radio? And why should marketers pay attention?

  • SWOT Team Addresses MarCom Breakdown

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Weigh in with advice and recommendations on how a marketing team can work through internal struggles and politics. Also this week: How do you prepare for an acquisition?

  • Business School Lessons May Not Always Apply

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can (seemingly) solid business thinking hurt us?

  • Search Engine Marketing: Into the Fast Lane

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers have been happy to leave search enginge marketing in the hands of the IT folks. Until now.

  • Don’t Count on Me

    Article

    CONTENT TYPE: Article | TOPIC: None

    Web analytics can help every manager reach their goals by acting as a lens through which they can more clearly see how well their area of the Web site is working. Unfortunately, it also lets everybody else in the organization clearly see how well his or her area of the Web site is working. Can't we all just get along?