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  • SWOT Team: It's Beginning to Look a Lot Like Christmas

    Article

    CONTENT TYPE: Article | TOPIC: None

    Holiday sales are expected to rise a whopping 22 percent over last year. What can you do to get a chunk of that cash? Also: How do you develop a coherent Web marketing strategy?

  • Five Essentials for Marketing Technology in a Down Economy

    Article

    CONTENT TYPE: Article | TOPIC: None

    The marketing approach that can carry you through these difficult economic times is built on the following five essentials.

  • How To Avoid an Employee Power Play

    Article

    CONTENT TYPE: Article | TOPIC: None

    While empowering employees is key to retaining them, surrendering too much may come back to bite you. Heed the warning signs.

  • Between the Pages of Angel Customers and Demon Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    How many companies call themselves “customer-centric” while failing to see issues through customers’ eyes?

  • SWOT Team: How Do You Pitch Quality?

    Article

    CONTENT TYPE: Article | TOPIC: None

    How do you pitch quality over products that smell like a rush job and look and act cheap? Also: what's the best way to promote high-quality products that require some investment of time and dollars?

  • Develop a Five-Year Plan for Your Site

    Article

    CONTENT TYPE: Article | TOPIC: None

    Let’s dispel a big myth—that the Internet is changing so fast, it is impossible to plan for. That is absolute rubbish.

  • What Is RSS, and Why Should You Care?

    Article

    CONTENT TYPE: Article | TOPIC: None

    So what's the big deal with RSS? Here are the basics.

  • Will California’s Spam Law Kill Your Email Marketing?

    Article

    CONTENT TYPE: Article | TOPIC: None

    hile California's new spam law is aimed at spammers, its wake is rippling toward every legitimate email marketer.

  • The Customer Stampede: How Can You Harness It?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Does your marketing campaign tend to go suddenly quiet? One psychological factor could throw your entire marketing campaign out of whack.

  • Fresh Eye for the Marketing Guy

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    ime to face facts: our marketing strategies are stale and our customers are exhausted and (worse) bored. We need something in the mix that is enticing, a new approach without all the preservatives and additives.

  • Planning Process Out the Window? SWOT Team Gets It Back

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can you make strategic planning more productive? Also this week: How to market with a bare-bones staff.

  • Eight Steps to Getting Speaking Engagements

    Article

    CONTENT TYPE: Article | TOPIC: None

    Speaking at public forums often results in new business. So how do you get the gigs?

  • Advertising Is Dead; Long Live PR

    Article

    CONTENT TYPE: Article | TOPIC: None

    effectively build a brand today, you need PR.

  • Choose Your Words Carefully

    Article

    CONTENT TYPE: Article | TOPIC: None

    The words you use make a big difference on the Internet. Carefully chosen, they can keep a customer happy. Sloppily chosen, they can infuriate.

  • A Part of the Problem

    Article

    CONTENT TYPE: Article | TOPIC: None

    You know who you are, one of the hundreds of unemployed, highly educated technology-marketing executives who used to be “somebody.” So what now?

  • The Delicate Art of Generating Client Introductions

    Article

    CONTENT TYPE: Article | TOPIC: None

    The most effective and often overlooked strategy to grow a client base is to encourage referrals.

  • Rethinking Radio

    Article

    CONTENT TYPE: Article | TOPIC: None

    What's next for radio? And why should marketers pay attention?

  • SWOT Team Addresses MarCom Breakdown

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Weigh in with advice and recommendations on how a marketing team can work through internal struggles and politics. Also this week: How do you prepare for an acquisition?

  • Business School Lessons May Not Always Apply

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can (seemingly) solid business thinking hurt us?

  • Search Engine Marketing: Into the Fast Lane

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers have been happy to leave search enginge marketing in the hands of the IT folks. Until now.