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  • Marketing Fundamentals

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

  • How to Unlock New Upselling Opportunities: The Case of E-Gift Cards

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. Read more.

  • The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.

  • Leveraging Partnerships for Growth in B2B Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Explore the role of strategic partnerships in driving B2B growth, from thriving in business ecosystems to enhancing market positioning to expanding product portfolios. Unlock your company's growth potential. Read more.

  • Global Ad Spend Outlook for 2024-2026

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research.

  • The 5Ws of Connecting Effectively With B2B Buyers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    This infographic looks at five key areas to focus on when connecting with buyers: Whom you're targeting; what content they want; where they want to hear from you; when they want to hear from you; and why they typically accept meetings.

  • Why Marketing Leaders Should Care About Brand Valuation

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more.

  • Five Ways Small Businesses Can Use AI Image Generators [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at five AI image generator use cases for small businesses and explains the various way they can be of benefit.

  • Google Wants You to Date Other Organic Platforms. Take Them Up on It.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.

  • Do Google Searches Still Lead to Clicks in 2024?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    What share of Google searches deliver clicks to the open Web (organic results that aren't paid ads or that aren't owned by Google)? To find out, researchers analyzed clickstream panel data from the United States and Europe.

  • The Crawl, Walk, Run of AI in the Advertising Creative Process

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    See how generative AI is reshaping the advertising creative process, from data analysis to real-time optimization. Learn more.

  • Essential Attributes of Successful Multichannel Marketing Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research.

  • Top-Rated Social Media Apps in Various Countries [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What is the most highly rated social app in various countries around the world? To find out, researchers examined the global ratings of 1,493 popular apps.

  • Why AI in B2B Marketing Is Essential for Survival and Success: Benefits & Strategies

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Review how AI is reshaping B2B marketing through enhanced personalization, automation, and data-driven strategies. Learn more.

  • What Is Brand Differentiation and How Does It Boost Customer Trust?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Learn how to make your brand stand out by employing proven differentiation strategies that build customer trust and loyalty. Read more.

  • The Rapid Rise of YouTube Shorts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    YouTube Shorts—content pieces that are 60 seconds long or less—now consistently get more engagement and views on the platform than longer videos, according to recent research.

  • The Top Benefits and Challenges of Direct Mail Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.

  • Building a Partnership Strategy for Successful Global Expansion

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Partnerships are a powerful way for brands to expand globally, offering cost-effective solutions, local expertise, and audience reach. Learn more.

  • Is Cold Email Dead?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Explore whether cold email is becoming illegal and if it's losing effectiveness. Stay informed on critical cold email issues. Read more.

  • Are AI Tools Disrupting Google's Search Dominance? Not Yet.

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Google remains in a powerful and dominant position in search despite the rise of AI-driven tools, according to recent research.