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  • Sales-Letter Magic: 10 Tips for Writing Letters That Sell

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Sales letters are powerful selling tools. They are a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge. Use these 10 tips to write a winning sales letter.

  • Five Tips for Writing Effective Sales Letters

    Article

    CONTENT TYPE: Article | TOPIC: None

    Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results.

  • Dialogue Writing, Part 1: Chaos Is Good! [Video]

    Video

    CONTENT TYPE: Video | TOPIC: Writing

    ARRRRGH! Few things are more painful to listen to than bad dialogue. How can you go about writing good dialogue? Fire up the video, and we'll get started.

  • Dialogue Writing, Part 2: Where to Start [Video]

    Video

    CONTENT TYPE: Video | TOPIC: Writing

    The listener needs to know—within the first couple of lines of dialogue—who is talking, where they are, and why they're having this conversation. No small task—but there are tricks!

  • Writing a Better Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    The call to action in your marketing materials is one of the most important elements in a campaign. So how can you write one that works? Learn tried-and-true tips that can help catapult your call-to-action writing to expert level.

  • Nine Tips for Writing Effective SEO Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Content creation is a large part of what we do as marketers—and writing effective, well-optimized content is, well, hugely important. In fact, poorly written and unoptimized Web content can render you all but invisible on the Web. Not good...

  • Five Tips to Emotionally Connect Readers to Your Writing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Most bloggers don't know how to emotionally connect with readers and get them sucked into their blog posts and articles. Here, I want to give you five easy tactics to instantly transform an ordinary blog post into an empathetic work of art.

  • Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds

    Article

    CONTENT TYPE: Article | TOPIC: None

    Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.

  • Step-by-Step Directions for Writing Your Next Piece of Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Everybody writes, but not everybody who writes gets to his or her intended destination. To help content marketers find their way, best-selling author Ann Handley offers this writing GPS.

  • Three Deceptively Simple (but Powerful) Tips for Writing Persuasive Landing Page Copy

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing landing page copy that converts like crazy isn't as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers.

  • Five Incredibly Specific Tactics for Writing Enchanting Copy

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; however, vague advice like "talk benefits" and "use your own voice" won't cut it.

  • The Secret to Effortless Writing: Jeff Goins on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing

    Author Jeff Goins talks about marketing writing (as well as other styles) and shares a process for finding life purpose, as covered in his latest book, The Art of Work.

  • The Do's and Don'ts of Writing a Customer Case Study [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Want to write a powerful customer case study that resonates with your audience? Then check out the following do's and dont's of crafting a successful case study.

  • Five Tips for Writing Case Studies That Aren't Boring as Hell

    Article

    CONTENT TYPE: Article | TOPIC: None

    Case studies are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on the company. But they don't have to be.

  • Three Steps to Writing a Stellar LinkedIn Profile Summary

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you had to choose one digital branding profile to work on, focus on your LinkedIn profile. Why? Because, in business, it's often the first place people go when they want to check you out.

  • Facebook Sponsored Stories: You're Writing Ads ... and You Didn't Even Know It

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Veronica Maria Jarski discusses how Facebook's Sponsored Stories works and the pros and cons of advertisers using it.

  • 5 Content Writing Lessons from Bone-Chilling Tales

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs celebrates Halloween with blogger Veronica Maria Jarski's writing lessons about what we can learn from classic scary stories to make our content last forever.

  • This Writing GPS Helps You Create Ridiculously Good Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    To get the quality of your content to where you need it to be, you need a road map—or, better yet, a writing GPS of sorts that gets you from discombobulated thoughts to coherent, useful content that engages audiences.

  • The Top 10 Keys to Writing Attention-Capturing Subject Lines

    Article

    CONTENT TYPE: Article | TOPIC: None

    All the great email content in the world isn't going to do your brand a bit of good if no one opens your emails. Which is why you need attention-grabbing headlines.

  • Love, Signals, Noise... and Great Business Writing

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    "People who think well, write well," said David Ogilvy. Good writing is the clearest indicator of good thinking. You also need love and commitment.