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  • Good-old email... It keeps improving and proving itself year after year, keeping pace with the newest of marketing channels and tactics. Is that still true in 2019? We're already well into the year (it's spring!). Are you seeing any of these email trends playing out?

  • Instead of flooding the Internet with content that's merely meh, avoid these three content marketing mistakes to ensure that you are strategically producing content that breaks through and wows your audience.

  • Effective demand gen begins with well-informed planning, then produces killer experiences, and ends with clear reporting. Want to do all that? Access our first Online Forum of 2019—available on-demand through June 15—where you'll get the scoop on LinkedIn ads, multi-channel experiences, and rock-solid data. Sponsored by Uberflip.

  • Is social media helping us reach potential customers? After all, we're sweating blood to create social media content and investing in ad campaigns to help our content gain more visibility. Is all of that delivering business results? We should find out.

  • How many content marketers struggle to be prolific all year round? Nearly all? Many of us content creators misunderstand how to be prolific. This creative infographic can help you build the right habits to boost both creativity and productivity.

  • Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories they are interested in, according to recent research from PebblePost.

  • At a time when we're reaching customers through more channels than ever before, it can be easy to assume your average Millennial is more likely to engage with an Instagram post or a Facebook ad than your humble email. But if that's what you think, you're missing out on reaching Millennial customers.

  • B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don't want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that's what they get.

  • Before you can even start to measure the success of your ABM efforts, you've got to make sure four critical foundational components are in place. Here they are, along with how to set them up.

  • The path to brand attachment—one level up from brand loyalty—is long, winding, and challenging. And you can't skip ahead or take shortcuts. Here's how to get there in five strategic steps.