Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Create
You haven't heard from them in a while, and they don't respond to your messages like they used to... Is this a break-up? Sometimes, you just have to remind your subscribers of the good thing you had going. That's why the re-engagement email is so important.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social.
CONTENT TYPE: Online Forum | TOPIC: Content | ELEMENT: Plan
Do you ever wish you had a secret content-marketing sauce? If only you could create the most valuable, personalized content at scale. Join us for the scoop on the latest neuroscience of marketing, integrated content strategies, and more. Sponsored by Uberflip. Available on-demand through September 13, 2019.
How much are influencers charging brands to post content to social media? How do these rates vary by follower count, social network, and content type?
CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Strategy
Digital brand communities have grown in popularity, so it makes sense to explore some high-profile examples. A community's landing page is an important building block of an engaged, growing community. It's what draws people in. Draw inspiration from these 10 examples.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate
Even when you create a great piece of content, it might never be seen if it's not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your content gets seen and generates leads, use these 10 unpaid, organic content-promotion tactics.
Nearly 30% of Americans, that's some 70 million people, regularly listen to at least one podcast. For any business, that's a huge opportunity to tap into a market hungry for content, especially in niche areas of interest. Your podcast audience is waiting for you...
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Communicate
Digital experiential technologies are redefining everyday processes and influencing a variety of industries, from retail to real estate. See how retailers can harness AR and VR to propel their marketing initiatives, enhance the shopper experience, and drive sales.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create
Modern B2B buyers are acting more like consumers and demanding frictionless, convenient buying experiences. But delivering those experiences is easier said than done. Here are five key considerations for enabling your marketing and sales teams to exceed buyer expectations.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create
Your welcome emails set the tone for the relationship with your subscribers. If recipients come to know, like, and trust you, they're more likely to open, click, and buy from your future emails. Here are five elements of a welcome email series that'll tip the scales in your favor when you're ready to promote your offers.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Plan
You produce marketing content, and you're considering video because it engages audiences as no other content can. But how much does a video cost to make? It's tough to find an accurate and one-size-fits-all answer—because there are numerous considerations. This infographic breaks those down for you.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Create
Twitter has 330 million active monthly users. More than 500 million tweets go out each day—roughly 6,000 tweets each second. How can you or your brand possibly stand out in the torrent of tweets?
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
Whether you're a big or small brand, today's consumers assume you know them and understand them—and can personalize their interactions with you online, offline, across devices, and so on. But where do you even start? Every CMO needs to consider these three key priorities.
Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony.
CONTENT TYPE: Infographic | TOPIC: Search | ELEMENT: Create
Your website is how customers find your business—and how you find customers. Which is why your site must be search-optimized. But search algorithms evolve quickly. You need to keep pace with SEO trends. This infographic helps you do that.
Images are key to making your social media posts get noticed. But those images—whether cover photos, profile pics, or visuals in timelines or news feeds—need to be the right display size. The problem? Social platforms often change their guidelines on optimal display sizes. The solution? This infographic.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Acquiring new customers is hard. Keeping those customers is less hard—if you listen to them about their needs and wants and preferences. Which is why customer satisfaction surveys are so important. What can you ask about in your customer satisfaction surveys?
CONTENT TYPE: Infographic | TOPIC: Websites | ELEMENT: Management
These days, the Web is where customers find your business—and also where we actually conduct so much of our business, whether that's for marketing or conducting online commerce. You simply can't afford to have your website running at substandard speeds. The handful of stats in this infographic make it clear why you need to boost website page-load speeds.
Revisit the emails you sent to your B2B audience recently. How many ideas, emotions, and benefits did each message contain or refer to? How many possible responses could it have elicited? Chances are... too many! For high-converting emails, follow this rule instead.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Create
What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions.
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