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CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

Most B2B newsletters seem confused as to why they exist. A study of 100 of them over three months found most of them difficult to read, visually confusing, and lacking utility. But the top 10 were different. Some people behind a few of those top newsletters answer the question, What's your secret?

CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create

At a time when we're reaching customers through more channels than ever before, it can be easy to assume your average Millennial is more likely to engage with an Instagram post or a Facebook ad than your humble email. But if that's what you think, you're missing out on reaching Millennial customers.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate

B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don't want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that's what they get.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist so you can quickly grab your readers' attention with the key points you want them to take away. Read on for more, including four other surefire ways to engage your readership.

CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Management

Before you can even start to measure the success of your ABM efforts, you've got to make sure four critical foundational components are in place. Here they are, along with how to set them up.

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Create

The path to brand attachment—one level up from brand loyalty—is long, winding, and challenging. And you can't skip ahead or take shortcuts. Here's how to get there in five strategic steps.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate

In this video, a neuroscientist explains how the brain responds to the various elements of storytelling: At various points in a story, the brain actually releases powerful hormones. The upshot: as a marketer, you can effectively engage your audiences through storytelling.

CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan

When you work on a team managing social media—whether a team of 2 or 20—issues and mix-ups are bound to arise: Who decides what gets published? Who is allowed to access a particular social account? How do you quickly get approval from busy managers or clients? These four tools can help.

CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Create

Could you create effective marketing copy by imposing limits on how you write? How about using some tricks and tactics that poets—and Dr. Seuss—use! To craft unforgettable, memorable marketing copy, take a page or two from Dr. Seuss.

CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create

Want to create a lip-smacking lead magnet that prospects will come from far and wide to sample? You'll need the right mix to do it, including these 3 essential ingredients.

CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Plan

The Internet has become a competitive place: Every day, it becomes harder to stand out and attract the website visitors you need for your business. Here are some ideas to hack your way to some extra website traffic. Give them a try.

CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Communicate

How can we marketers map our messages and voice to ensure our audiences are comfortable with both, and create a neat fit between message, product, and medium? Watch the video to find out.