Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Content
As a B2B marketer, your work does not start or end with passing along generated leads to the sales team. What's more important is empowering them with targeted content assets to deliver a more personalized and engaging experience to prospects and buyers. Like these 6 content assets.
CONTENT TYPE: Infographic | TOPIC: Content
Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement
Customers say they are most likely to be motivated to take brand surveys if they are going to be rewarded for their opinions, according to recent research from DISQO.
It's more important than ever to communicate with your customers with messages that are authentic, that build relationships—and offer useful information relevant to their business right now. These 3 types of content are well suited to the current environment. Learn more.
CONTENT TYPE: Infographic | TOPIC: Writing
Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. So how can you discover your writing genius even when you feel empty?
CONTENT TYPE: Infographic | TOPIC: Search
Effective SEO isn't just about improving your website structure, performance, and content; it's also about signaling the right things to search engines via external pages and platforms.
CONTENT TYPE: Podcast | TOPIC: Content
Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience advice on fostering creativity and innovating during times of emotional turmoil. Like, say, a global pandemic.
Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to attract higher numbers of qualified leads.
CONTENT TYPE: Article | TOPIC: Branding
Are your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team it's coming from and in what format? If not, it's time to start making some important changes.
Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal—if you use the right approach. Read more for practical advice and real-world examples.
CONTENT TYPE: Infographic | TOPIC: Social Media
Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be a highly effective way to stand out on the social network.
CONTENT TYPE: Article | TOPIC: Demand Generation
Business buyers are inundated with pitches and content, most of which isn't relevant to them. That's good news for B2B marketers: Your prospects are hungry for a personalized experience. Here are three practical ways to make your ABM more successful.
CONTENT TYPE: Article | TOPIC: Events
Unusual times call for unusual thinking and strategic engagements. In the current business environment, to fully realize the objectives of live events that can't take place, take the path mapped out in this article to deliver an experience that exceeds expectations.
CONTENT TYPE: Infographic | TOPIC: Demand Generation
Consistently generating high-quality leads lies at the heart of an effective B2B marketing strategy, helping to drive revenue and ensure sustained growth.
Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization.
CONTENT TYPE: Article | TOPIC: Search
Your B2B SEO strategy must be geared toward reaching the right decision-makers. If your sole intention is simply to rank for a keyword, your B2B keyword strategy is already a lost cause. Here are some handy tips to get it right.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
As marketers consider their options for providing digital event opportunities, one question is top of mind: How do you create an engaging attendee experience? The key is to make real connections in a virtual way. These three tips will help.
CONTENT TYPE: Chart | TOPIC: Content
Concise, easy-to-read e-commerce landing pages that use positive language and create a sense of anticipation tend to have better conversion rates, according to recent research from Unbounce.
Content marketing has matured to a point where you need at least some automation. But if you aren't careful, you'll turn people off: Your loyalists will notice if your content is lower quality or less tailored. To maintain customer trust while streamlining your workload, use these three tips.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research from Ascend2.
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