Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan
If you've heard Reddit is a tough place to market, you've heard right—but changes to the platform have made it more marketing-friendly, and it can be one of the most effective social platforms for reaching new, relevant audiences.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Communicate
Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.
CONTENT TYPE: Infographic | TOPIC: Search | ELEMENT: Plan
Q: Alexa, how popular is voice search? A: Let me check with my frenemies Siri, Bixby, and Cortana, and I'll get back to you on that. Yes, voice search is growing in popularity, and marketers need to make sure their search results are ranking. See how.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate
Editors are the guest-article gatekeepers at your audience's favorite online publications. If guest posting is part of your content marketing strategy, take a look at what they have to say about guest-article mistakes.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Communicate
Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help you drive even more leads.
CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Create
If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to recent research from Adobe.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Create
Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the psychology of ads, including tips to make your ads memorable.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Plan
A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that can help you determine what's going to actually work for you.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
Creating content is a waste of time if your target audience isn't consuming it. Here are three steps to creating content that prospects will care about.
Keep me signed in