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  • The Complete Guide to Reddit Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan

    If you've heard Reddit is a tough place to market, you've heard right—but changes to the platform have made it more marketing-friendly, and it can be one of the most effective social platforms for reaching new, relevant audiences.

  • The Business and Industry Content Preferences of C-Suite Executives

    Chart

    CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Communicate

    Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

  • Tips to Optimize Your Results for Voice Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Search | ELEMENT: Plan

    Q: Alexa, how popular is voice search? A: Let me check with my frenemies Siri, Bixby, and Cortana, and I'll get back to you on that. Yes, voice search is growing in popularity, and marketers need to make sure their search results are ranking. See how.

  • Five Guest-Posting Mistakes to Avoid If You Want to Get Published

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate

    Editors are the guest-article gatekeepers at your audience's favorite online publications. If guest posting is part of your content marketing strategy, take a look at what they have to say about guest-article mistakes.

  • Eight Ways to Reduce Search Ad CPA and Boost Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Communicate

    Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA.

  • Content Marketing and Native Advertising: A Match Made in Marketing Heaven

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan

    Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help you drive even more leads.

  • The Most Annoying Things About Email: What Brands, Marketers, and Coworkers Get Wrong

    Chart

    CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Create

    If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to recent research from Adobe.

  • The Psychology of Advertising: Thinking vs. Feeling [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Create

    Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the psychology of ads, including tips to make your ads memorable.

  • 64 Statistics That Will Guide Your Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Plan

    A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that can help you determine what's going to actually work for you.

  • How to Get Sales Prospects to Care About Your Marketing Content

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    Creating content is a waste of time if your target audience isn't consuming it. Here are three steps to creating content that prospects will care about.