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  • If you've heard Reddit is a tough place to market, you've heard right—but changes to the platform have made it more marketing-friendly, and it can be one of the most effective social platforms for reaching new, relevant audiences.

  • Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

  • Q: Alexa, how popular is voice search? A: Let me check with my frenemies Siri, Bixby, and Cortana, and I'll get back to you on that. Yes, voice search is growing in popularity, and marketers need to make sure their search results are ranking. See how.

  • Editors are the guest-article gatekeepers at your audience's favorite online publications. If guest posting is part of your content marketing strategy, take a look at what they have to say about guest-article mistakes.

  • Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA.

  • Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help you drive even more leads.

  • If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to recent research from Adobe.

  • Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the psychology of ads, including tips to make your ads memorable.

  • A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that can help you determine what's going to actually work for you.

  • Creating content is a waste of time if your target audience isn't consuming it. Here are three steps to creating content that prospects will care about.