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  • Context Is Everything: Language and Voice in Marketing Messaging [Video]

    Article

    CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Communicate

    How can we marketers map our messages and voice to ensure our audiences are comfortable with both, and create a neat fit between message, product, and medium? Watch the video to find out.

  • What B2B Firms Get Wrong About Thought-Leadership Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan

    B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn.

  • Marketers Beware: #BadStockPhotosOfMyJob

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    A hashtag is making the rounds on Twitter, and it's one marketers should be sure to take note of: #BadStockPhotosOfMyJob. The hashtag refers to stock images that fail to accurately represent what professionals actually do. Here's how to avoid having your next campaign's images being branded with the hashtag of fails.

  • Leads From Search Are Different: How to Convert Search Leads by Tailoring Sales Practices

    Article

    CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Management

    There are critical differences between leads generated from a search query vs. leads generated from referrals and other sources. Common sales approaches can hurt your chances with search-generated leads. You need a customized approach to convert them instead.

  • Your Giant Email Marketing Statistics Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Plan

    Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it--and help you be a better email marketer. So check out this epic compendium of email-related statistics from 40+ sources.

  • The Local Search Factors That Matter Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Plan

    Many marketers say succeeding on local search often simply comes down to a business's location, according to recent research from Moz.

  • How to Choose the Most Appealing Images for Your Email and Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create

    A single image can have a significant impact on the performance of an email campaign by ensuring that customers receive a compelling and personal experience. Selecting images with maximum appeal requires considering a range of factors. See how to select those impactful images.

  • Five Reasons Your Marketing Messages Aren't Hitting the Spot, and How to Make Sure They Do

    Article

    CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Communicate

    A lot of marketing directors are constantly tweaking their messaging—because it just isn't doing what they want it to do. And it's not easy to fix... with so many moving parts. But here are five of the most common issues that show up in marketing messaging of all kinds. Let's straighten them out, shall we?

  • Unleash the Power of Video Marketing for Your Business: Five Ideas for Video Content

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan

    You probably have a social media presence and a blog, but if you really want to make a lasting impression on your online audience, you need to be creating videos. Here's a look at why video marketing is one of the most effective methods of brand promotion there is—and how you can use it to your advantage.

  • 15 Ways to Tap the Power of Collaborative Content

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    Two heads are better than one, right? So let's explore the immense possibilities of content created through collaboration. We start with 5 reasons to produce collaborative content, and then move on to 15 ways to bring collaborative content to life. See how to make content creation easier, more fruitful, and highly effective.