Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create
Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan
Word-of-mouth recommendations remain the top way consumers discover new retail brands, according to recent research from Yes Marketing.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Management
Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Create
Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what a panel of experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research suggested marketers do.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Communicate
Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key omnichannel challenges and needs. Take a look.
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Plan
Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Strategy
A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy
Marketers have long sought to encourage brand loyalty, but their tactics are falling short. Marketers still make two big errors when using traditional loyalty tactics: trying to develop a relationship built on transactions; and not listening to consumers. Here's what to do instead, in three steps.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create
Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the Millennial market? What kind of message is most likely to resonate?
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
The average length of brand videos in 2018 dropped significantly—that's the second year in a row—according to recent research from Vidyard.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate
Today's consumers have endless options, so they expect you to compete for their brand love. That's why forging a genuine connection with them is so important: It will secure their loyalty.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Analyze
Marketers are investing heavily in display ad campaigns to drive brand awareness as well as sales. But ROI hinges on being able to personalize ads to the consumer, showing them the right ad at the right time. Check out this infographic for ways to do that.
Tradeshows, conferences, live events in general have become essential components of exceptional marketing strategies. No other medium works better to create an emotional bond between your brand and its customers and prospects. Of course, there are right and wrong ways to approach live events.
CONTENT TYPE: Infographic | TOPIC: Events | ELEMENT: Plan
Whether you're hosting a marketing department gathering, company meeting, or an industry conference, planning an event requires organization and plenty of time for preparation. See what event planners have to say about how to put together an event.
CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions | ELEMENT: Create
Creative assets that attract attention and leave a lasting, positive impression can pave the way for business growth. But marketers and advertisers often have trouble with crafting great visual and messaging assets. This article will help.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Create
For successful growth marketing, PR, and promotions, today's marketers need digital tools, including browser extensions, to bring their marketing communications strategy to life. Check out these top digital tools and Chrome extensions.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Strategy
Google will begin to add podcasts to search results. Soon, podcasts won't have to rely on Top 100 lists and word-of-mouth to be discoverable. This development will fundamentally change the medium. Here's what you need to know.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
Instagram has over 1 billion active monthly users, 500 million of whom are active daily on the image-based social platform. Users' engagement with brands on Instagram is at least 10 times higher than on any other social platform. Worth paying attention to, right?!
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate
What can you really achieve with a solid email marketing strategy? What is a realistic email goal for your business? This article walks you through four real-world examples of businesses that set goals and used email to achieve them.
CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Create
You haven't heard from them in a while, and they don't respond to your messages like they used to... Is this a break-up? Sometimes, you just have to remind your subscribers of the good thing you had going. That's why the re-engagement email is so important.
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