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CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic explores the key factors that influence content discovery and amplification on TikTok.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them.

CONTENT TYPE: Chart | TOPIC: Public Relations

More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

This infographic looks at 10 fundamentals of design: lines, color, shape, space, texture, typography, scale, emphasis, balance, and harmony.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

This infographic explores what separates generative AI from predictive AI, how they can be used in different application areas, what the benefits of each are, what the limitations of each are, and what the future may hold for them.

CONTENT TYPE: Infographic | TOPIC: SEO

This infographic looks at nine key steps for developing an effective SEO keyword strategy.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

This infographic provides recommendations for AI solutions to explore across a wide range of different areas, including content creation, design, sales, and email marketing.

CONTENT TYPE: Chart | TOPIC: Marketing Content

What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

This infographic looks at five AI image generator use cases for small businesses and explains the various way they can be of benefit.