Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create
Konstanze Alex, Dell's director B2B influencer relations and content co-creation, offers insights from the company's success using influencer marketing for B2B.
CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Create
It happens to all of us: the dreaded email fail. The kind of mistake that incites Twitter jeering and emails from your boss (or, worse, your CEO). Mistakes can happen when you're moving too fast, deadlines are tight, and you're juggling multiple campaigns. The good news? You can avoid many of the most common mistakes.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other—especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both.
CONTENT TYPE: Infographic | TOPIC: Search | ELEMENT: Management
Wouldn't it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019? You do now... Check out this comprehensive infographic.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create
B2B companies tend not to believe social strategies will work for them. Instead, they often use social platforms as real-time broadcast channels for announcements or updates. But, done correctly, social can drive B2B lead generation—and conversions.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Create
B2B content is clearly not up to the task, according to B2B decision-makers who say it tends to be fluffy, irrelevant, misleading... When your marketing content is not fit enough to perform as it should, what can you do? Whip it into shape fast with these 10 core marketing exercises.
CONTENT TYPE: Podcast | TOPIC: Email | ELEMENT: Create
MarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create
Social media marketing is more than just posting stuff and waiting for miracles to happen. Organic social media reach is all but dead. That's the reality we have to deal with. Here's how you can conquer that reality in seven steps.
CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Communicate
Ready or not, your customers want and expect personalized communications from your brand. Thankfully, there's a five-step framework you can use to kick your email marketing up a notch. Here's how.
You've likely sat through dozens of terrible presentations—and you're right to feel you were robbed of your time. Avoid subjecting your own audiences to the same fate with your own presentations: Apply these content marketing principles to create and deliver stellar presentations.
CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Create
Only about half of LinkedIn users have a complete profile; yet, those who have a complete, optimized profile are about 40 time more apt to receive a job opportunity via LinkedIn. For all you need to know to create a highly optimized LinkedIn profile, check out this infographic.
Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan
Word-of-mouth recommendations remain the top way consumers discover new retail brands, according to recent research from Yes Marketing.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Management
Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Create
Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what a panel of experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research suggested marketers do.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Communicate
Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key omnichannel challenges and needs. Take a look.
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Plan
Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Strategy
A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy
Marketers have long sought to encourage brand loyalty, but their tactics are falling short. Marketers still make two big errors when using traditional loyalty tactics: trying to develop a relationship built on transactions; and not listening to consumers. Here's what to do instead, in three steps.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create
Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the Millennial market? What kind of message is most likely to resonate?
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