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  • Are your marketing efforts overlooking one of the most effective channels: word-of-mouth? Getting people to talk about and recommend your brand can have a huge impact on conversions. See who people trust and what gets people talking.

  • Increase your email program's ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics.

  • Instagram has major potential to bring awareness to your brand—and you don't always have to pay celebrity prices to be seen. The channel is growing fast, in part thanks to the influence of advocates and small influencers.

  • How should you select your voiceover talent? A report explains what guides marketers to select the voices they do and how the right voice can create a true, emotional connection with your audience.

  • Want to future-proof your business for search—and more? Make sure you provide relevant, contextual answers to consumers' voice searches. Here's how.

  • Great deal! Buy now!! But why should people buy from your brand over the competition? That's where your value proposition comes in. Here are five steps to test whether your value prop is helping you succeed—or fail.

  • LinkedIn can do more than help you find a job. It's a great tool for selling your products and services as well. Here's how to use the platform to drive conversions.

  • Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."

  • Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes?

  • It may sound obvious to say that combining good content with a remarkable experience allows marketers to reap maximum results. But what does a remarkable experience look like, and how exactly do you create one? This report will show you what works, and what doesn't. Sponsored by Uberflip.