Management Resources for Marketing Professionals

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The Most Important Factors in Selecting a PR Agency [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Public Relations

Potential clients say industry expertise is the top thing they look for when evaluating PR agencies, according to recent research.
The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

Article

CONTENT TYPE: Article | TOPIC: Marketing Management

Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more.
Rising Subscription Prices: Trends and Tactics for Managing Price Increases

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Rising subscription prices are challenging businesses to balance profitability with customer satisfaction. Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth. Read more.
LinkedIn Data: How Work Is Changing [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Career Development

The who, why, and where of work are changing. But how? And what steps are professionals taking to keep up with these shifts? To find out, researchers at LinkedIn examined a wide range of data sources.
The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more.
Martech Replacement Trends in 2024

Chart

CONTENT TYPE: Chart | TOPIC: Martech

Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

Article

CONTENT TYPE: Article | TOPIC: Demand Generation

With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.
For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct

Article

CONTENT TYPE: Article | TOPIC: Career Development

Discover the future of the "positionless" marketer in an AI-driven world, where adaptability and cross-functional skills are essential. Learn more.
How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.
Do Recent College Grads Need Workplace Etiquette Training?

Chart

CONTENT TYPE: Chart | TOPIC: Career Development

Most managers (81%) say recent college graduates would benefit from workplace training in various areas, such as receiving feedback and cellphone etiquette, according to recent research.
Five Tips for Leaders to Effectively Implement OKRs

Article

CONTENT TYPE: Article | TOPIC: Marketing Management

Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.
Reversing the Revenue Decline: Three Crucial Steps for Marketing Agencies

Article

CONTENT TYPE: Article | TOPIC: Marketing Management

Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.
Get Your Message Into the Inbox: The Importance of Warming Up a Business Email Account

Article

CONTENT TYPE: Article | TOPIC: Email Marketing

Warming up a new business email account is key to ensuring your messages are delivered into recipients' inboxes. Learn more.
How Inflation Has Affected SMBs in 2024

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Management

Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.
'Human-Ready Marketing': The Power of Human-AI Synergy

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.
How to Align Product and Marketing Teams Through Positioning

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.
The Top Challenges Businesses Face With Data Integration

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.
The Downsides of Startup Culture [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Career Development

This infographic looks at what workers think the less appealing parts of startup culture are, why people say they'd never work for a startup, and how people feel about startups' prospects for success in 2024.
The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Management

Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.
The Crawl, Walk, Run of AI in the Advertising Creative Process

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

See how generative AI is reshaping the advertising creative process, from data analysis to real-time optimization. Learn more.

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The Most Important Factors in Selecting a PR Agency [Infographic]

The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

Rising Subscription Prices: Trends and Tactics for Managing Price Increases

LinkedIn Data: How Work Is Changing [Infographic]

The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)

Martech Replacement Trends in 2024

Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct

How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

Do Recent College Grads Need Workplace Etiquette Training?

Five Tips for Leaders to Effectively Implement OKRs

Reversing the Revenue Decline: Three Crucial Steps for Marketing Agencies

Get Your Message Into the Inbox: The Importance of Warming Up a Business Email Account

How Inflation Has Affected SMBs in 2024

'Human-Ready Marketing': The Power of Human-AI Synergy

How to Align Product and Marketing Teams Through Positioning

The Top Challenges Businesses Face With Data Integration

The Downsides of Startup Culture [Infographic]

The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles

The Crawl, Walk, Run of AI in the Advertising Creative Process