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  • Determine Your Digital Marketing Maturity Stage, and Then Level-Up

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    There are three common stages of digital marketing maturity. Once you diagnose which level you're at, you can better strategize how to move forward for optimal marketing success. Read on for valuable insights.

  • Live Your Best Life (And Help Your Team Do the Same): Laura Gassner Otting on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: Management

    Laura Gassner Otting explains how to redefine success and shares some inspiration from her new book, Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life. See how you can apply the same approach to marketing teams—and improve engagement and productivity.

  • The State of Marketing Skills in 2019

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management

    Marketers at large firms and at digital-focused companies are perceived by executives to have better marketing skills compared with marketers at smaller firms and more traditional companies, according to recent research from CXL.

  • Sales Meeting No-Shows: It's Not You, It's Them (And What You Should Do Next)

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Management

    One of the most frustrating moments of the sales process is the "no-show"—when a prospective customer fails to show up for a meeting or isn't available to take a scheduled sales call. But that doesn't mean your prospect is not interested in buying from you! In fact, no-shows are a hidden source of future business opportunity.

  • Five Reasons Every B2B Marketer Should Make the Switch to Google Tag Manager

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Management

    If you're a B2B marketer, you're obsessed with customers' data about their buyer journeys. You want to know how often people visit your webpages, how long they stay, when they leave, what content is getting the most conversions... So if you don't use Google Tag Manager yet, it's time to get up to speed.

  • The Top Challenges Facing In-House Creative Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Management

    Less than half of those who work on in-house creative teams say morale in their group is high, according to recent research from InSource and inMotionNow.

  • Employee Engagement: Three Ways to Improve Your Strategy and Approach

    Article

    CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management

    What's the overall aim of any business? More often than not, it's to increase sales. So, if your employees are engaged, that engagement almost always converts into better employee performance. As a result, you can expect to see an increase in sales.

  • How to Optimize Your Site for Voice Search: A Comprehensive Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites | ELEMENT: Management

    Voice search is changing how users search for information—and, more important for marketers and businesses, how websites provide that information in order to be featured in voice search results. Here's what you can, and should, do about that.

  • The Most Unacceptable Office Communication Habits and Manager Behaviors

    Chart

    CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Management

    Workers say the most unacceptable communication habits at the office are using a speakerphone in shared spaces, gossiping, using all caps in emails, and replying all, according to recent research from Signs.com.

  • How to Get Marketers to Think Like Salespeople... and Vice Versa

    Article

    CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management

    Some days, Sales and Marketing can seem closely aligned. Other days, it seems Marketing is from Venus and Sales is from Mars. But sales and marketing teams need to better understand each other, pursue shared goals, and work together more effectively—for the greater good of the company. Here's how to make that happen.

  • Three Creative Habits to Inspire You and Make You More Productive [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Create

    How many content marketers struggle to be prolific all year round? Nearly all? Many of us content creators misunderstand how to be prolific. This creative infographic can help you build the right habits to boost both creativity and productivity.

  • Three Ways to Prepare for the Future of Marketing and Your Future as a Marketer

    Article

    CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Strategy

    Marketing has been around for as long as humans have had something to sell. But in recent years just about every marketing tactic and delivery channel imaginable has quickly and drastically evolved. It's hard for us marketers to be sure of anything these days. Let's see what we can do about that.

  • Effective Measurement of ABM Depends on These Four Steps

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Management

    Before you can even start to measure the success of your ABM efforts, you've got to make sure four critical foundational components are in place. Here they are, along with how to set them up.

  • What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Metrics & Measurement | ELEMENT: Management

    Lisa Loftis of analytics software company SAS updates marketers on the General Data Privacy Regulation ('GDPR') and offers advice on how to keep your data collection activities legal.

  • Is Workplace Competition Good for Marketers? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Management

    Most marketing and advertising senior managers say a bit of competition in the workplace among employees is good, but that too much can harm productivity, according to recent research from The Creative Group.

  • Top 10 Loyalty Reward Program Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Management

    Loyalty rewards have been around since the 1700s, but programs have changed dramatically due to innovations in technology and e-commerce. But have those changes advanced customer loyalty? Not necessarily. But these 10 best-practices, based on research, data, and experience, actually do produce results.

  • Attracting, Compensating, and Retaining Top Marketing Talent

    Course

    CONTENT TYPE: Course | TOPIC: Management | ELEMENT: Management

    Successful marketing teams don't appear magically or spontaneously. And sometimes a team that looks fabulous on paper just can't perform to the potential you know is there. This course will help you optimize your team through assessment, customized compensation, and strategic hiring. Get ready to activate your marketing department Dream Team!

  • Why the MQL Is Broken, and What to Do About It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation | ELEMENT: Management

    Only 8% of companies say their marketing and sales teams are aligned. The source of the fracture in the relationship? The ubiquitous, but flawed, Marketing-qualified lead (MQL). Here's what you, as a marketer, can do about that.

  • 2019 Martech Predictions: From Facebook Marketing to Meeting Automation

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    Marketing technology is continually evolving to solve day-to-day problems for companies across industries in efficient, effective and innovative ways. Here are some predictions for 2019 from six martech leaders. They cover a variety of topics—from ABM to Facebook marketing to meeting automation and more. See what these leaders think awaits for you this year.

  • Leads From Search Are Different: How to Convert Search Leads by Tailoring Sales Practices

    Article

    CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Management

    There are critical differences between leads generated from a search query vs. leads generated from referrals and other sources. Common sales approaches can hurt your chances with search-generated leads. You need a customized approach to convert them instead.