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  • Attitudes and behaviors have shifted during the COVID pandemic. Now that marketers and the general population, including B2B buyers, are using social media more than ever, it's time to re-examine how working with influencers can help your company.

  • LinkedIn is more popular than ever with businesspeople and sales reps, but you can't just use a copy-and-paste method to pitch to your new connections. There is value in being genuine. Here are four ways to rise above generic LinkedIn messaging.

  • YouTube. You know it. You watch it. You may even post the obligatory marketing video from time to time. But are you using it effectively to build brand awareness and generate demand? Why not? This presentation by Tim Matthews was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • The world is changing faster than ever, and so is social media. It's hard to know how to keep up. But there's no need to worry because Zontee Hou has four key frameworks you can use to build a future-proof social media strategy. This presentation was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Thumbnail images for popular YouTube videos tend to be colorful, to feature human faces, and to contain text, according to recent research from Best SEO Companies.

  • How do you know which influencers to work with? And what's the process for hiring influencers? A recent infographic from Spiralytics answers those questions with tips for identifying candidates, reaching out, and creating contracts.

  • Technology has allowed us to form connections and maintain strong business relationships even while we are unable to meet in person. But making contacts in the digital world is different. Use this article as a guide for how to adapt.

  • In 2020 LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October. How can marketers make the most of this mobile-first, mixed-media format?

  • LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog.

  • Has your company tried its hand at data-driven storytelling, or does "data-driven" scare you off? Don't worry, you don't have to be a data analyst to leverage this powerful tool for connecting with your online audiences through stories. It starts with identifying untold stories that you can uniquely tell. Sponsored by Meltwater.

  • Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow.

  • Instagram Stories and Stories ads are viewed by millions of people every day. However, figuring out how to engage and retain audiences with these formats can be challenging.

  • We're all familiar with the way influencing plays out in sponsored posts on YouTube and Instagram and various other social platforms, but it can also be a valuable strategy in the B2B world. Here's how to get it right for your company.

  • Retargeting on LinkedIn can help boost campaign efficiency for B2B advertisers, since the platform is widely used by professionals. So, how do you do it?

  • The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research from Social Insider.

  • These principles of social media engagement, along with 10 tried-and-true tips and social media tropes that connect with audiences, will help you write engaging social media copy on behalf of your B2B brand. See how.

  • As Internet penetration daily increases and more facets of day-to-day life expand into digital channels, the scale of data being generated online every minute is breathtaking.

  • Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be a highly effective way to stand out on the social network.

  • Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal—if you use the right approach. Read more for practical advice and real-world examples.

  • To celebrate episode 420 of the Marketing Smarts podcast, Webris founder and CMO Ryan Stewart joins us to discuss cannabis marketing for B2B and B2C organizations.