Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Communicate
If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan
Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Strategy
Coupons are more popular than ever, but the way they are used is changing. Now consumers have the option to use paper or digital coupons, and savings apps are on the rise. See how consumers are saving money and seeking deals.
CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: Plan
What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Plan
If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising even more effective.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Strategy
Among the various advertising formats, television ads are the still the most liked by consumers, according to recent research from Clutch.
CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management
With new technologies and more data available than ever before, it's easy for marketers to get bogged down in things that don't always help them meet their goals. Here's how to stay focused on what matters.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Create
Millennials are known for being a tech-savvy group, but ad overload means many digital ads are simply ignored. One way to capture Millennials' attention: go offline with billboards.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Management
You're giving money to your retargeting provider, but how do you know it's spending your money wisely? Here are six questions you can ask to make sure you are working with the right partner for your ads.
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