Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan
The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Communicate
Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Communicate
Marketers managing consumer promotions and engagement (CPE) efforts often can't easily measure ROI and determine what's working. Here are five tips to make CPE for consumer goods brands more efficient and profitable.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Analyze
How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates?
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Plan
Facebook can be an effective way to reach your audience—because it offers a variety of ad placement options depending on your goals. Check out this infographic to learn how to get the most out of your Facebook ads.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Communicate
If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan
Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Strategy
Coupons are more popular than ever, but the way they are used is changing. Now consumers have the option to use paper or digital coupons, and savings apps are on the rise. See how consumers are saving money and seeking deals.
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