Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Communicate
How should you select your voiceover talent? A report explains what guides marketers to select the voices they do and how the right voice can create a true, emotional connection with your audience.
CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Communicate
Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."
CONTENT TYPE: Chart | TOPIC: Demand Generation | ELEMENT: Plan
Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward conversion/revenue, according to recent research from Ascend2.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Plan
Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo.
CONTENT TYPE: Sponsored Article | TOPIC: Management | ELEMENT: Management
Every organization wants to set up Sales for success, but where to start? Improving the personalization and automation of your content now is a great way to make sure 2019 is a successful year.
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Create
You're a marketer with information to share and ideas to sell. You regularly present to others as part of your job. You need an effective process for crafting those presentations, so they encourage your audience to say YES. Learn how to build your content so it's persuasive, memorable, and entertaining.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
Working with B2B influencers can help you reach new audiences, and it doesn't have to cost a fortune if you know how to engage with them organically.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Communicate
Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate
Despite its massive fan base, loyal users, and billions of impressions, our beloved SlideShare has succumbed. A once-powerful channel is all but dead, and here's why.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Plan
Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing when to engage in real-time marketing.
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