Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Course | TOPIC: Content | ELEMENT: Communicate
Get all your ducks in a row (and all your assets in place) before you launch your content marketing campaign. The key is to take two steps most marketers completely miss. Take them, and you'll dramatically increase your reach and improve your results.
CONTENT TYPE: Course | TOPIC: Content | ELEMENT: Analyze
Rubber, meet road. This is the course you need to determine just how well your campaigns are working. Learn how to set up your data for easy analysis. Understand how to optimize your campaign in real time. And finally, report key findings (and stellar results!) to the stakeholders in your organization. Strap on your seatbelt, because you're going places.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Create
Explainer videos are a useful and fun way to introduce your audience to your products or services, and—when they are done well—they can be extremely effective. Read on for dozens of tips on how to write a compelling video script.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
Promoting too many sales and discounts can devalue your brand and hurt your bottom line in the long run. Instead, use content to build audience engagement, boost your brand, and increase ROI.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
Is your content marketing strategy working as hard as it should be and achieving your goals? Here's how to audit your content to ensure it's moving your customers—and your ROI—in the right direction.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Communicate
Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan
Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there.
CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: None
Freelance writers have options beyond blogging to make money in their fields. And brands should know what the going rates are and where to match up with qualified writers.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Communicate
There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social.
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