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  • Top 3 Ways to Drive Revenue in 2022 and Beyond

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    You know digital outreach helps drive brand awareness and revenue. But your audience craves something more—a more personalized approach. Learn how marketers are generating qualified leads and exceeding their revenue goals by blending traditional outreach with personalized experiences. Sponsored by Sendoso.

  • Four Ways to Use Customer Surveys to Boost Lead Conversion

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customers love to give feedback, and companies should love it get it—especially because focused feedback can increase your lead conversion rate. Here's how.

  • The Secret to Successful B2B Events: Five Tips for Thoughtful Design

    Article

    CONTENT TYPE: Article | TOPIC: Events

    When you plan an event, your first thought may not be "Ooh, gotta get the graphic design right." But virtual events have changed that. To make the most impact with your online B2B event, follow these five design tips.

  • Five Lessons Marketers Can Learn From Online Reviews

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Online reviews are of course useful for prospective customers seeking information about a business. But the education goes both ways: Businesses can learn a lot from their own customers by paying attention to reviews. This article highlights five of the major lessons.

  • Developing Brand Image: Chatbots Are B2B Marketers' Secret Weapon

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    B2B buyers are often swayed by different factors than B2C buyers, but brand trust is crucial in both cases. Chatbots are an easy way for B2B brands to differentiate themselves from the competition.

  • The 10 'Simplest' Brands in the World

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Global consumers say Google is the most 'simple' brand in the world, with experiences that are easy to understand, transparent, and honest, according to recent research from Siegel+Gale.

  • Three Costly Customer Experience Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Where do you start when crafting your organization's CX? It helps to know what errors other companies are making. This article outlines three of the most costly mistakes.

  • Company Profits Squeezed? Here's How B2Bs Can Justify Raising Prices

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Price increases don't have to mean your customers' running in the opposite direction. Differentiation and open communication can help. Here are some strategic basics of raising prices.

  • Reduce Customer Churn and Maximize Revenue: It's Time to Let AI Do the Work

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Traditional CRM systems are now costing companies revenue rather than increasing it. The solution should be to give AI the baton—because it can help reduce churn and lead to better integration with CX.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    'Tis the season for 2022 marketing planning. But you shouldn't just be planning for a return to "business as usual." Now is the time to get your ducks in a row, make sure you're gathering and using the right customer data, and set your team up to be a crucial driver of growth in 2022. Sponsored by Validity.

  • How to Win With CX in the Hybrid World

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Interacting with customers remotely is nothing new, but expectations have shifted completely during the pandemic. This article provides a few suggestions on how to meet those expectations.

  • The 10 Sales Behaviors That Are Deal-Breakers for B2B Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B buyers say the sales behaviors that are the biggest deal-breakers are when a salesperson does not understand their business, talks too much, and is not supportive after a sale, according to recent research from Korn Ferry.

  • The Anatomy of a Great Business Website

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies.

  • Great CX Calls for New Strategies and Stronger Collaboration

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Great digital CX is the name of the game in B2B right now. So how do you achieve it? It requires a unique combination of the right data, martech, and enterprise collaboration.

  • How Your Content Can Contribute to Business Growth

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Content

    Getting the right content—content that directly corresponds to a prospect's need—in front of the right people, at the right moment, is a big challenge for today's marketers. But, with the right data and tools, it can be done. And it can drive business growth. Sponsored by Selling Simplified.

  • Four Techniques for 'Story-Splitting' Your Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Discover how to achieve agile marketing through four story-splitting techniques: By length, audience, channel, and detail.

  • Transforming Customer Data Into Insights: The Marketer's Guide to CDPs

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology

    Customer loyalty seems harder than ever to achieve, particularly in the wake of COVID-19. But wouldn't it be great if you could improve your customer experience and the success of your business while also ensuring regulatory compliance? Here's how a customer data platform can help. Sponsored by Acquia.

  • What B2B Marketers Need to Know About Core Web Vitals

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    For a website to rank high on Google, it has to meet certain performance standards. But what are those standards? This article breaks down Google's three core performance metrics.

  • How Marketers Are Approaching Email Dark Mode [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email

    Some 44% of email marketers say they now consider dark mode during the production of campaigns, according to a recent survey conducted by Mailjet and Ascend2.

  • Three Things CXOs Must Know to Stay Relevant

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Now that customer experience drives such a large percentage of customer loyalty, many companies are appointing chief experience officers (CXOs) to manage CX across departments. Here are three things those CXOs should keep in mind.