Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Websites
Great website UX doesn't mean your site merely looks nice; it means the site is designed to solve users' problems in the most straightforward way possible. Here are five reasons to budget for UX design.
CONTENT TYPE: Article | TOPIC: Customer Experience
CX is getting more important every year, but siloed data and lack of a holistic vision can make it a challenge for many companies. Here's why you need a framework for ensuring customer experience quality.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with bad marketing and ugly landing pages to full-time event speaking and thought leadership.
Today's business is no longer about getting new logos and ringing the sales bell—it's about keeping the customers you have. This article explains why closing a deal is only the first step in connecting with customers.
Connecting with customers and reducing churn should not be relegated to your support team alone. Customer success relies on the actions of every department. Here are four ways to encourage that culture of customer success.
CONTENT TYPE: Article | TOPIC: Marketing Technology
No one can argue the effectiveness of influencer marketing. But what if you could create your own influencer? Here's how digital humans are changing the game.
It's clear by now that the pandemic has changed interactions between businesses and customers. So what do customers expect from digital outreach and post-pandemic marketing? Here's a good place to start: customer service best-practices.
Personalization and ABM are now the name of the game in B2B marketing,. But the secret to their success lies in collecting—and using—voice-of-the-customer data. Find out more.
CONTENT TYPE: Infographic | TOPIC: Customer Experience
In times of crisis, people still prefer phone calls for customer service interactions, according to research from CGS.
CONTENT TYPE: Article | TOPIC: Content
The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers. Here's how.
As the post-pandemic marketplace takes shape, marketers need to focus on what creates a memorable experience—and that doesn't always mean digital-only. Hybrid events allow for increased engagement and innovations. We can reimagine the B2B customer experience.
Every business suffers from a certain degree of customer churn, but if you use the right tactics to retain customers, you can reduce churn. Start by creating an effective customer retention plan.
CONTENT TYPE: Article | TOPIC: Events
Engagement is a significant problem for marketers and planners who organize virtual events. What makes your attendees tick? How can you improve engagement? By surveying attendees. Here's the when and how, including sample survey questions.
Communication between and within company departments is just as important to the customer experience as external communication is. You can improve that communication and build synergy by examining and improving your Marketing Service Chain. Here's how.
In a world that depends on digital engagement, it's not enough to have a great product or service. Businesses must also build long-term relationships with their customers. Here are three ways to do that.
CONTENT TYPE: Article | TOPIC: Branding
Product data may not be flashy or entertaining like some other aspects of marketing, but its accuracy is vital in building brand trust. Check out the insights in this article.
CONTENT TYPE: Webinar | TOPIC: Customer Experience
Diversity and inclusion are no longer nice-to-haves, they're must-haves for any successful enterprise. How can you ensure that your marketing is inclusive, equitable, and diverse? Join us for this insightful roundtable discussion on product inclusion, supplier diversity, and multi-cultural marketing.
Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here's how to use video marketing to enhance customer experience.
Virtual events are here for the long term. But it's become clear that engagement of virtual attendees isn't the same as engagement of in-person attendees. Here are 18 ways to improve your virtual event engagement.
CONTENT TYPE: Chart | TOPIC: Websites
It would take more than an hour for a person to read the legal fine print for popular online platforms such as Google, Facebook, and PayPal, according to recent research from Reboot Online Marketing.
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