CX Resources to Improve Customer Experience

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Convincing ourselves that our customer engagement tactics are working may feel great, but it isn't always helpful. That's why you should avoid relying too much on these three metrics.

CONTENT TYPE: Article | TOPIC: Demand Generation

B2B buyers' behavior has shifted, particularly in e-commerce. Let's explore four fundamental ways to step up your B2B e-commerce game.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The metaverse isn't going to remain science fiction for long. How will it change the way B2B marketers operate? This article offers a few ideas.

CONTENT TYPE: Article | TOPIC: Demand Generation

The version of progressive profiling that most marketing automation companies espouse merely collects more data on prospective customers. But more data isn't enough. What you need instead is an understanding of those potential customers based on their behavior so you can significantly increase your chances of closing a sale.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

When you're about to spend money on something, chances are you look up reviews of it first. But reviews and ratings aren't useful to buyers alone. Marketers can learn and benefit greatly from taking reviews into account.

CONTENT TYPE: Article | TOPIC: Websites

Clicking "accept cookies" is an annoying but necessary step in the modern Web browsing experience. This article covers how to construct a site banner that is both compliant and (relatively) pain-free.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Digital transformation doesn't have to turn your sales reps into disembodied Internet heads. B2B buyers have become more self-serve, yes; but it's still advantageous for them to work with seller expertise, even post-pandemic.

CONTENT TYPE: Article | TOPIC: Customer Experience

Instead of lamenting the impending tightrope walk between personalization and privacy, marketers should take advantage of the cookieless environment and forge better customer relationships.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Customers don't just jump into a car and drive around aimlessly until they reach a purchase. They follow a map—one that can be mirrored for greater business success.

CONTENT TYPE: Article | TOPIC: Customer Experience

Replacing a ho-hum experience with something clever that brings a smile or otherwise engages is incredibly powerful. Make the most of every customer touchpoint by being creative in these six places.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Marketers should be gazing into their crystal balls to see how their company will really fare in the cookieless future. Here are the tactics that will keep brands afloat.

CONTENT TYPE: Article | TOPIC: Customer Experience

In the modern digital world, customer experience is not just about how you deliver the features of your products but also about how your customers interact with those products online. For excellent product experiences, follow these three tips.