FILTERS

clear all

Content Type

Events

Topics

Framework Elements

Recency

Time to Complete

Subject Matter Expert

RESULTS

Sort by:
  • B2B buying team size has increased dramatically in recent years. Everyone on the team has a different agenda, and a simple comment in a meeting can make or break your deal. But you can guide each one of them to affinity for your brand—and, ultimately, a purchase—if you know how to act proactively. Sponsored by Drift.

  • Account-based marketing isn't new, but many marketers still run into issues with implementation and performance. Here are six common ABM problems--and their solutions.

  • Account-based marketing may seem like a panacea, but the reality is that marketers often don't trust their own data—which makes your ABM program ineffective. These three steps can make your data more usable.

  • Sales emails are often easily overlooked, but adding video to your emails can give your company the competitive edge. Here's a guide on how to do that and which tools can help.

  • B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun & Bradstreet.

  • Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?

  • Great deal! Buy now!! But why should people buy from your brand over the competition? That's where your value proposition comes in. Here are five steps to test whether your value prop is helping you succeed—or fail.

  • Jay Baer and Daniel Lemin share insights from their new book 'Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.'

  • Most consumers plan to spend the same or more on holiday gifts this year compared with last year, according to recent research from OpenX and The Harris Poll.

  • Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."