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  • How Marketers Measure the Effectiveness of Sponsorship and Event Initiatives

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Some 23% of marketers say they are not very satisfied with their ability to measure the ROI of sponsorship and event marketing initiatives, and 15% percent say they are not at all satisfied, the Association of National Advertisers reports.

  • The Value of Face-to-Face Marketing in a Virtual Age

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Both face-to-face and virtual marketing are essential components of any company's communications strategy. Learn the benefits of both approaches and how they can be combined to maximize return on investment.

  • 10 Best-Practices in Planning and Marketing Virtual Events

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Imagine making your events (marketing meetings, conferences, tradeshows, etc.) available to a much larger, highly attentive audience that can conveniently gather and exchange information, browse exhibits, receive product demos, provide feedback, and network—all via their computer.