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  • The ever-increasing number of channels your customers and partners use to engage with your business requires a new approach to creating and managing your digital strategy. Get ready to harness the awesome power of omnichannel experiences to your advantage. Sponsored by Progress Sitefinity.

  • 2020 has rebooted marketing. As companies move to finalize 2021 planning, we have an opportunity to accelerate progress in the direction that we've known for years we need to go toward. When planning for next year, keep these three key factors in mind.

  • Most marketers know that creating buyer personas can be a highly effective way to better target marketing efforts and drive stronger results.

  • Mike Betzer, SVP and GM at Khoros Care, dives into the history of the 800 number, long distance dialing, personalized messaging, and MCI—all in an effort to get to the heart of why companies struggle to really talk to their customers.

  • In B2B marketing, it's just as important to keep a customer happy as it is to convince a new prospect to buy. Customer marketing programs help to grow customer advocacy and build long-lasting relationships. Here are five easy tactics you can use.

  • Marketing moves fast. You want to know what's going to change next. But knowing what won't change matters more. This keynote presentation by Ty Heath of the B2B Institute at LinkedIn was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • The Covid pandemic has thrown even the best marketers into a whirlwind. Learn how to shift your marketing strategy to not just survive, but thrive. This presentation by Samantha Stone was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Communication and connection are important in the best of situations, but they become vital when adapting to a new normal. As customer expectations evolve, marketers are thinking how they can adjust to ensure the best possible customer experience. Here are some useful tactics.

  • Email marketing gives you space for customization, direct communication, and easy tracking. But scaling and consistency are hard to achieve. Here are four ways to integrate AI into your email strategy without sacrificing a human touch and all the while achieving consistently better results.

  • Great positioning is oft-overlooked by B2B businesses but oh. so. Important. It's time to use strategic positioning to make your products obviously awesome to your customers. This keynote presentation by April Dunford, inspired by her book Obviously Awesome, was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • When you think about what an Agile Marketing team looks like, what comes to mind? Chances are, you imagine marketers who are fast, flexible, maybe even frenetic. But, especially in volatile times, Agile doesn't mean working feverishly.

  • Executives say poor integration across teams is the biggest reason employees don't engage in the customer experience, according to recent research from Harvard Business Review Analytic Services and Gongos.

  • Market research is an essential first step for launching any product or feature, but too many of us want to jump in and use our instincts instead of collecting the data we need to ensure success. Here are 10 tools that will make your research easier.

  • Your customers want you to provide personalized offers and experiences, but they also want you to respect their privacy and allow them more control over their data. That's why a preference-management strategy is so important. Here are four things marketers can do.

  • The quality of its customer experience can make or break a B2B company. To make sure your customers' experiences keeps them coming back for your products or services, follow these five steps.

  • The love-hate relationship with our CRMs is real. They often fail to meet promises made during selection and implementation, and they can fall short of their potential to drive revenue. But we can't live without them. To get more out of your CRM implementation, ask and answer these two questions.

  • Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.

  • Chief marketing officers often find themselves defending the CMO role and its right to exist. It's time to actively assert the role's value by reframing CMOs as chief market officers. Here are 4 key areas to focus on when reasserting Marketing's place in the business.

  • Has your company tried its hand at data-driven storytelling, or does "data-driven" scare you off? Don't worry, you don't have to be a data analyst to leverage this powerful tool for connecting with your online audiences through stories. It starts with identifying untold stories that you can uniquely tell. Sponsored by Meltwater.

  • When your employees are working remotely, email and messaging apps are a natural fallback for internal communication. Find out what their limitations are and how to solve complex collaboration problems. Read more.