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  • Is your team spending too much time on manual tasks, such as cleaning up data? The good news: there are easy-to-implement processes to free up your team and improve your ROI.

  • Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.

  • Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.

  • A/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization.

  • Spanish is the second-most commonly spoken language in the US, and that offers a huge opportunity for marketers. Check out this infographic for stats about Hispanic market share and Spanish use on the Web.

  • Technology can actually help create meaningful human relationships between brands and customers—when it's used well. See how AI, chatbots, and more can produce better customer experiences and relationships.

  • SAP Ariba Chief Marketing Officer Tifenn Dano Kwan explains why the most empathetic CMOs are the most effective, how digitization isolates people (and how to combat that isolation), and what diverse outside interests (like riding motorcycles and playing the drums) have taught her about marketing.

  • As marketers start to explore how to use Bitcoin and other cryptocurrencies, here's a primer on what exactly Bitcoin is, how mining works, and how the future of cryptocurrencies could be threatened.

  • The mounds of social media data available offer a goldmine for marketers, but sorting through all that data can be overwhelming. That's where AI comes in to help you monetize your social data.

  • You've heard the term "Blockchain," and maybe you're familiar with cryptocurrencies and Bitcoin, but what does all that have to do with marketing? Here's what you need to know.