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CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management
As technology becomes central to marketing success, one theme stands out: In a tech-centric world, what role does creativity play? The infusion of technology into marketing can pose a fundamental, even existential question for marketers: Is there a role for creativity in a modern marketing program?
CONTENT TYPE: Infographic | TOPIC: Search | ELEMENT: Management
As more and more consumers use voice search, they are often following up on those search results via voice as well—by calling the businesses they want to reach. Here's how you can make sure your business is set up for customers to find and connect with you via voice.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Plan
Augmented reality can create an interactive experience for your customers, which can lead to more engagement and better brand loyalty. Check out the basics of AR and how to use it in your marketing strategy.
CONTENT TYPE: Chart | TOPIC: Customer Loyalty | ELEMENT: Management
Although the phone remains the most used customer service channel by consumers, its appeal appears to be declining, according to recent research. See what other channels are being used and by which generations.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy
Why is online marketing poised to be heavily influenced by AI? Because many marketing processes are already automated—and so can be managed by AI technologies relatively easily. And because AI can improve the performance of marketing campaigns and drive revenue. These three areas of marketing will likely be affected first.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Communicate
Small businesses have a reputation for being more personal than big corporations, but that doesn't mean that technology can't help. In fact, chatbots may be a way to give your customers even more customized attention than you could otherwise. Check out the infographic to see how.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Strategy
Some brands are already using artificial intelligence to engage their audiences on social media and gain an edge on their competition. See how you can start using AI and stay ahead of the curve.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Strategy
From reducing your costs to improving your customers' privacy, blockchain technology can seem like the perfect solution for e-commerce businesses. If you're not sure how it works exactly, read on to learn what blockchain is and how it can help your brand.
Artificial intelligence can seem like a magical marketing solution. But beware: Investing in AI too quickly can backfire. Here's how to know if your brand is ready for AI.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Marketers struggle to attribute their campaigns to conversions. But the need to prove ROI is going to get only greater as marketing teams look for additional budget to spread across the many channels they wish to market on.
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