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  • Jump on the Marketing Analytics Train or Be Left Behind

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement

    Big ad channels can't be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective.

  • Finding Your 'Y': How to Measure Marketing ROI Without Third-Party Cookies

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement

    If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be looking for their Y in the wrong place.

  • 12 Tech Trends to Watch in 2022 and Beyond [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology

    This infographic provides an overview of 12 technology trends and explores why each matters.

  • Why Web Accessibility Is the Ideal Business Opportunity for Agencies

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Websites

    You might think your website gives a peak user experience. But have you considered all your potential customers? Accessibility solutions can open the door for people who might otherwise be unable to fully use your site—and it's good for business, too.

  • How to Create Automated Data Studio Reports for Campaign Performance

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement

    Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option.

  • How to Maximize Your Digital B2B Marketing Strategy With PIM

    Article

    CONTENT TYPE: Article | TOPIC: Management

    A product information management system sorts, organizes, and updates your marketing assets for you. Sort of like a sentient library card catalogue. Now that would be cool. Lucky for you, PIM can be almost that cool.

  • How to Create Impact With Your Ad Dollars

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology

    Technology and data are crucial to your campaign's success. But does your technology give you data when and how you need it? Join us for this webinar and learn how to use real-time customer behaviors to deliver (or pivot) your ads at the exact right time. Sponsored by ViralGains.

  • How to Revolutionize Your ABM Strategy With Chatbots

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Chatbots have moved well beyond the initial "Hello! How can I help you today?" B2B marketers can make great use of them in their account-based marketing strategy.

  • SCALE With ABM

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Broad outreach and generic marketing don't speak to your target audience or land the right leads for your B2B brand. Learn how you can use account-based marketing (ABM) to optimize and personalize each touchpoint along your customers' journey to produce higher ROI than other marketing strategies. Sponsored by Terminus.

  • What People Think of the Metaverse [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media

    The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people actually think of it?

  • The Importance of Revenue Operations in Your Organization: Jen Spencer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Management

    The reason you're just now hearing about RevOps everywhere, says SmartBug Media CEO Jen Spencer, is because leaps in technology are redefining the architecture of companies.

  • Three Must-Have Capabilities for Your Attribution Solution

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    Martech isn't as simple as pressing a button and automatically getting more leads or higher conversion. If you feed your tech garbage data, you'll get garbage back. In the case of attribution, people often trip over these three issues.

  • How to Use Customer Reviews to Drive Demand

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Your customers hold the key to unlocking future business. Learn how to leverage customer reviews to boost demand-gen efforts. Sponsored by TrustRadius.

  • Target Acquired: Geofencing Creates Better Ads for Retailers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology

    So much new marketing technology, so little time. How do you choose? This article provides an argument for why geofencing is worth your investment.

  • B2B Tech Marketing Budget Trends for 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers who work for B2B technology firms say their marketing budget will go up in 2022, according to recent research from 93x.

  • How to Use Google Search Console Insights for Your SEO Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Search

    If you're not yet using Google Search Console Insights to improve your SEO, it's time to start. More than just an analytics dashboard, GSCI answers specific SEO questions; best of all, it's completely free.

  • How Marketers Are Using Conversation Intelligence and AI Today to Win in 2022

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology

    Do you wish you had better visibility into the online-to-offline customer journey—and that you could take immediate action on insights extracted from customer conversations? With the right AI and conversation intelligence capabilities, you can do all of that and more. Sponsored by Invoca.

  • Developing Brand Image: Chatbots Are B2B Marketers' Secret Weapon

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    B2B buyers are often swayed by different factors than B2C buyers, but brand trust is crucial in both cases. Chatbots are an easy way for B2B brands to differentiate themselves from the competition.

  • How ABM Automation Can Change Your Sales Process Forever

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    B2B marketers know they have to treat leads as more than a name on a list, but that can be difficult when conducting ABM at scale. Here are four ways to use automation for ABM.

  • Why Data Quality Is Important for Market Intelligence

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement

    So much of marketing is data-driven. But what makes data high-quality, and what are the advantages of vetting the data you use? This article covers the basics.