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  • When Is the Right Time for Mobile Marketing Messages?

    Article

    CONTENT TYPE: Article | TOPIC: Mobile

    Marketers struggle mightily to take advantage of the huge opportunity that is mobile advertising. That's because we must first understand how receptive consumers are to certain types of messaging at various moments during the day. These insights will help.

  • How Connected Devices Are Reshaping Consumer Behavior in 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology

    Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers—and, more broadly, businesses—keep up with the pace of change and evolving consumer behavior?

  • The Summer Road Trip in 2019: Mobile and Social Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Mobile

    Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.

  • Voice Search Stats Compilation: 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Search

    Marketers need to keep up on the state of voice search, because it's changing how consumers search for information. Users are speaking into their smartphones and to voice assistants to find out about your business, products, and services. Check out this compilation of voice search statistics.

  • Mobile Wallet Usage Around the World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile

    Mobile wallets, undergoing meteoric growth, now process billions of payments worldwide. As the payment technology becomes less expensive and cash use continues to decline, mobile wallet use will only continue to grow. Has your business started accepting mobile payments? If not, it may be time to start.

  • How to Use Augmented Reality to Attract Customers [Animated Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology

    Augmented reality can create an interactive experience for your customers, which can lead to more engagement and better brand loyalty. Check out the basics of AR and how to use it in your marketing strategy.

  • The Marketing Channel You've Been Missing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Demand generation is too often a game of testing and tweaking for a measly 5-10% increase in response and conversion rates. But hold up—do you know what channel routinely gets a 98% open rate and a 50%+ engagement rate? That's right, it's the humble SMS text message. Sponsored by Hustle.

  • Why and How You Should Use Instagram's IGTV to Improve Your Social Media Video Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media

    Instagram's IGTV could be exactly what your marketing needs to take your social media video strategy to the next level. Here are 7 tips to help marketers use IGTV.

  • Seven Ways to Catapult Conversion for Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Mobile

    Put your mobile shopping site or app to the test by re-examining these seven elements, and make it easy for customers to buy from you.

  • The Do's and Don’ts of SMS Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile

    With great power comes great responsibility, and that is especially true for mobile marketing messages. Here are some tips on how to make the most of SMS without annoying customers.

  • Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.

  • The Time and Cost of Mobile Application Development [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile

    The cost of building a mobile app can range from a few thousand dollars to several hundred thousand dollars. See which factors most affect cost so you can choose the best features for your app and aim for a positive ROI.

  • How to Use Mobile Marketing for Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile

    Unravel the mobile marketing mystery with plenty of ideas for how to use mobile to boost consumer engagement and drive more conversions.

  • The Correlation Between Mobile Page Speed and Search Rankings

    Chart

    CONTENT TYPE: Chart | TOPIC: Mobile

    There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics.

  • Mobile App Development Trends in 2018 and Beyond [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile

    As businesses and marketers anticipate the rise of AI, virtual and augmented reality, and the Internet of Things, mobile will be in the thick of it all for the foreseeable future. Check out this infographic for what marketers and others can expect in mobile app development this year and in the years to come.

  • Three Tips for Better Real-Time Mobile Marketing in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Mobile

    Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect with consumers in the moment.

  • The B2B Exemption to the Telemarketing Sales Rule

    Article

    CONTENT TYPE: Article | TOPIC: Mobile

    The FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution.

  • How to Market Your App Internationally [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile

    Whether you have a mobile app or you're going to build one, you want to set it up for success anywhere it's accessible. Localization and smart translations can help ensure that happens.

  • The Domination of Mobile Ads: Trends and Statistics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile

    What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.

  • Mobile vs. Desktop: The Share of Video Plays by Device Type

    Chart

    CONTENT TYPE: Chart | TOPIC: Content

    Most digital videos are now watched by consumers on mobile devices and not on desktop computers, according to recent research from Ooyala.