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CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: None
As businesses and marketers anticipate the rise of AI, virtual and augmented reality, and the Internet of Things, mobile will be in the thick of it all for the foreseeable future. Check out this infographic for what marketers and others can expect in mobile app development this year and in the years to come.
CONTENT TYPE: Sponsored Article | TOPIC: Mobile | ELEMENT: Plan
Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect with consumers in the moment.
CONTENT TYPE: Article | TOPIC: Mobile | ELEMENT: Communicate
The FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution.
CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: Create
Whether you have a mobile app or you're going to build one, you want to set it up for success anywhere it's accessible. Localization and smart translations can help ensure that happens.
CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: Plan
What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
Most digital videos are now watched by consumers on mobile devices and not on desktop computers, according to recent research from Ooyala.
When you're creating a mobile app, it's helpful to know whether your idea is useful to consumers, what to ask development partners, how to get set up in the app store, and more. Today's infographic will guide you through those questions to app success.
CONTENT TYPE: Article | TOPIC: Mobile | ELEMENT: Strategy
You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need to keep up with them to be successful.
With a mobile device in nearly every consumers' pocket, many marketers have found success with SMS campaigns. As you explore this channel, keep these three key tips in mind.
Mobile marketing means more than just having a mobile-friendly website—although that's an important place to start. This infographic offers seven tips to boost your mobile strategy and give your users the experiences they expect.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Communicate
In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers' attention, marketers could meet customers where they're already spending time?
CONTENT TYPE: Chart | TOPIC: None | ELEMENT: Plan
How many push notifications from an app are too many? At what point do consumers start disabling notifications and stop using apps?
CONTENT TYPE: Chart | TOPIC: Mobile | ELEMENT: Strategy
How important have smartphones become to modern life? Would consumers rather lose their phones or their wallets?
CONTENT TYPE: Chart | TOPIC: Websites | ELEMENT: Plan
Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor.
CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: Communicate
With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and analytics as well.
CONTENT TYPE: Chart | TOPIC: Mobile | ELEMENT: Plan
Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.
SMS has grown to become a popular form of communication, and savvy marketers are figuring out how to use this channel for lead generation. The catch? People interact with SMS differently than with other channels, so be sure you're using SMS the right way.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan
Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester.
Is the computer as we know it on its way out? As mobile usage continues to grow—and PC usage continues to decline—what does that mean for computers? And what does it mean for marketers as they try to keep up with changing consumer habits?
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
It's no surprise that the number of Internet and social media users is growing, but the stats are staggering. Social media has penetrated much of the world, and mobile social use accounts for a large portion of it. Here are the stats marketers need to make sure they're keeping up.
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