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  • Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI.

  • SEO expert Jeremiah Smith of online marketing agency SimpleTiger discusses voice, AI, and other developments in search engine marketing, and shares tips for maximizing traffic and conversions.

  • Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are eight steps you can take to make sure you capture those valuable leads.

  • Most search engine optimization (SEO) agencies and specialists charge a monthly retainer for some or all of their services, according to recent research from Ahrefs.

  • As personal assistants and home devices become more popular, SEO marketers need to optimize search results for voice queries as well. Here are some stats and tips to get you started.

  • Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly.

  • YouTube is the world's second largest search engine, so it's especially important for video marketers to optimize their videos to rank in search results. Here are some usable tips to help you do that.

  • Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs.

  • For SEO, mentions of your brand that don't include a link back to your site are becoming just as important as linked mentions. Here are five steps for managing linkless mentions.

  • Do all digital ads need a CTA? Do you have to spend big money on PPC campaigns to see big results? No, and no, according to a study that busts some common PPC myths.