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  • Four Practical Segmentation Tips for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment.

  • Four Email Optimizations That Will Increase Your Click-Through Rates

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks.

  • What Marketers Need to Know About Yahoo Mail's Birthday Makeover

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Yahoo Mail's 18th birthday makeover will affect how marketers reach consumers in the future. In fact, updates such as search filters, avatars, and embedded brand logos actually have the potential to make marketers' email efforts more productive.

  • Six Steps to Mastering Email Marketing

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

    Email is an essential tool for modern marketers. It might not be shiny and new, but it’s still one of the most effective forms of marketing used today. Use it to increase engagement, conversions, and sales—you’re up for the challenge.