Marketing Writing Resources for Creative Copywriters

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Does your marketing campaign tend to go suddenly quiet? One psychological factor could throw your entire marketing campaign out of whack.

CONTENT TYPE: Article | TOPIC: Writing

ime to face facts: our marketing strategies are stale and our customers are exhausted and (worse) bored. We need something in the mix that is enticing, a new approach without all the preservatives and additives.

CONTENT TYPE: Article | TOPIC: Writing

Weigh in with advice and recommendations on how a marketing team can work through internal struggles and politics. Also this week: How do you prepare for an acquisition?

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The words you use make a big difference on the Internet. Carefully chosen, they can keep a customer happy. Sloppily chosen, they can infuriate.

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In addition to spotlighting particular areas of expertise, though, testimonials can also provide an excellent venue for expressing brand emotions.

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The Catholic Church may well have stopped saying mass in Latin. Unfortunately, many Web sites might as well be written in that ancient language, for all the sense they make.

CONTENT TYPE: Article | TOPIC: Writing

n effective headline is the most important aspect of any successful print ad.

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Sure, the “shoehorn” approach be less costly and usually involves fewer alterations to an existing site than a comprehensive SEO strategy. But it has a primary drawback.

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One of the biggest challenges an organization faces is to stop thinking it’s the center of the universe.

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Very often what gives you the emotional, hit-it-right-on-the-nose tools you need for successful writing are small nuances.

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Writing by committee ends with too many words and too little focus, and it is a colossal waste of time. That is, unless....

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It makes sense that a company’s marketing messages, content and other output work to meet the needs of its sales reps and the requirements of the selling process, right? Unfortunately, this doesn’t always happen.

CONTENT TYPE: Article | TOPIC: Writing

Sales proposals can be your best branding and sales tool. But too often they are a boilerplate mishmash stitched together seconds before the FedEx pickup. And that's a shame.

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A miraculous combination of events must occur for someone to visit a Web site. When it happens to yours, you have almost a sacred obligation to not waste her time by being irrelevant.

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The final step in getting the "edge" is about how you communicate with each prospect and customer.

CONTENT TYPE: Article | TOPIC: Writing

What’s the single most important thing that could improve the Web? It’s not broadband. It’s better writing.

CONTENT TYPE: Article | TOPIC: Writing

n the second article in this three-part series, Linda asks: Do your marketing programs pass out over time?

CONTENT TYPE: Article | TOPIC: Writing

Typical marketing communications are full of buzzwords that use “powerful” language in an effort to communicate a message. They succeed only in blurring their message so that it becomes meaningless.

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“You never get a second chance to make a first impression.” This maxim is true for many things in life, none more so than a Web site.

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When you need to write ads or promotional text, here are some tips that will help you develop a concept and message that work.