Marketing Writing Resources for Creative Copywriters

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When you need to write ads or promotional text, here are some tips that will help you develop a concept and message that work.

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Here, Gerry offers up key Web content management “measurables.”

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One Web site is giving you a 30% discount compared with another site. Yet you end up buying the product at the higher price. Now why on earth would you do something as irrational as that?

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Here's how to you get your announcements into the broadest range of publications that reach your target audience.

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hael doesn't think it’s fair to criticize advertising campaigns—picking apart someone else’s hard work is for non-achievers. But today, he's compelled to make an exception.

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There are a number of tricks we can use to beat the affliction, and they work for pretty much everything from an email to a brochure or business proposal.

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As a presenter, shift away from expressing your individual style of communicating. Instead, adapt your presentation to the audience’s style of decision-making.

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ind out the precise psychological reasons why headlines entice us.

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The challenge comes in extracting your knowledge, and turning it into a publication-quality article with the least pain and effort.

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Chris's theory of communication -- whether he's the reader or writer, the listener or speaker -- is that both sides need to reach beyond themselves to make any kind of meaningful contact. That's especially true in marketing.

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Here's a number of processes you can put in place to ensure that your site is both fresh and compelling.

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Compelling quotes are not happy accidents; they are gems mined from logically-ordered transcripts of well-planned interviews.

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etadata is wholly misunderstood. Editors and writers tend to look at it as a technical issue. Technical people look for a software solution. In fact, both are wrong.

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o you really want your business associated with shallow, self-centered, rude and crass envy? Surely there is a better way.

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Is tricking people to open a direct mail piece or email is a good way to start a relationship with a prospective customer?

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Successful teasers draw on the basic principles of direct response marketing as well as good journalism. And they throw in a little sex, to boot!

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Like many small organizations, the web's strategic advantage to this business just crept up on them -- they didn't plan it, it just grew that way. They woke up one day and realized that their web site had become critically important. But is a relaunch always the best option?

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If blogs are changing the way individuals publish on the Internet, so, too, can they change the way businesses interact with their clients and customers.

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If your company has a Web site, Mitch has some news for you: He visited your Web site and it looks like crap. He can’t use it. Worse yet, it may not even appear in his browser at all.

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Here are 10 rules for writing effective web content.