Marketing Writing Resources for Creative Copywriters

CONTENT TYPE: Article | TOPIC: Social Media Marketing

What words work in audio? Suzan has been hired to rewrite too many terrible audio scripts to feel confident that the uninitiated marcommer can achieve perfection -- without some help.

CONTENT TYPE: Article | TOPIC: Writing

Guns don’t kill communication. Bullet points kill communication. And when you use bullet points in a PowerPoint, you’re shooting yourself in the foot.

CONTENT TYPE: Article | TOPIC: None

Among the rules Lee learned as a young copywriter was this: "Don't use humor. There's nothing funny about separating a man from this money."

CONTENT TYPE: Article | TOPIC: Writing

After the agony of attempting to make offline text work online, we’ve finally turned the tables.

CONTENT TYPE: Article | TOPIC: None

ust like the 1960s, the '90s are over. From free love to free information, it was all quite a ride. Now, the Web is growing up. It's time for definition, time for metrics, time for standard processes.

CONTENT TYPE: Article | TOPIC: None

If publishing a regular email newsletter is becoming a chore, listen up for seven nitty-gritty tips from the trenches.

CONTENT TYPE: Article | TOPIC: Writing

PowerPoint can become a powerful force to addict your audience to the mind-expanding content of your presentation. Follow this three-step prescription.

CONTENT TYPE: Article | TOPIC: None

Here’s how to write a case study and see it through to publication.

CONTENT TYPE: Article | TOPIC: Writing

Clear thinking is the precursor to an effective marketing message.

CONTENT TYPE: Article | TOPIC: None

Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inboxes?

CONTENT TYPE: Article | TOPIC: Writing

Does your marketing stand out in the sea of information?

CONTENT TYPE: Article | TOPIC: None

Stability is a vital component of a healthy company. Here's how to communicate this to your marketplace in a powerful way.

CONTENT TYPE: Article | TOPIC: None

Here's how to become your customers’ trusted information source for the daily business problems they face. Part three of a continuing series.

CONTENT TYPE: Article | TOPIC: None

Look critically at your planned marketing efforts this year. Are you doing all you can to ensure their success?

CONTENT TYPE: Article | TOPIC: Writing

Your newsletter content should of course be timing, relevant and compelling. Give it an edge by injecting some personality as well.

CONTENT TYPE: Article | TOPIC: None

How do you deliver value to your B2B subscribers?

CONTENT TYPE: Article | TOPIC: Writing

Like a house of cards, a marketing message takes a long, painstaking time to build up -- yet only moments to knock down.

CONTENT TYPE: Article | TOPIC: None

Imagine that your company is a magazine. To be a little clearer, you're still in whatever business that you're in, but there's an important magazine component to what you do.

CONTENT TYPE: Article | TOPIC: None

What's your own company's "hogwash" factor? How much damage are you doing to your company credibility by making unsupportable claims?

CONTENT TYPE: Article | TOPIC: Writing

Web tagline is a tiny but key piece of site usability. A good tag captures a visitor's attention and interest long enough for her to decide if she is in the right place. This makes it a first step in the sales process. An ineffective tag leaves your visitor guessing what you do.