Marketing Writing Resources for Creative Copywriters

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Ever wonder why some PowerPoint presentations are head and shoulders above others? Why do some have amazing powers of persuasion while others simply bore you to death? Here's the secret to PowerPoint pizzazz.

CONTENT TYPE: Article | TOPIC: Writing

WHY on earth would you ignore advice on one of the most powerful psychological triggers that makes people buy?

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Would you believe a simple home page makeover can convert visitors into buyers? Here's how.

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The English poet John Donne (of "for whom the bell tolls" fame) wrote that "no man is an island." Nor is any email campaign.

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Release yourself from the same ol', same ol'. Here's how to divert yourself from treading down the same tired path the next time you're banging out any sort of copy.

CONTENT TYPE: Article | TOPIC: Writing

Despite the growing globalization of the Net, most big multinationals fail when it comes to dealing in languages other than English.

CONTENT TYPE: Article | TOPIC: Writing

There are still organizational and historical divisions between the creation of copy and content on many sites today. But it's time to break down those barriers.

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Cease with campaign marketing and switch to program marketing. What it is and how do you do it, plus the five critical elements for success.

CONTENT TYPE: Article | TOPIC: Writing

Is your public relations campaign getting the results you want? If not, it could be time for Reality PR.

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Glamorous or not, a lot of money is spent on trade advertising. And a lot of it is wasted.

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Everyone's mental switchboard is on overload. They talk about being distracted and even being unable to sit still. How do you advertise when viewers are like that?

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They are - if you're doing them the traditional way. Check out these tips for press releases that get results.

CONTENT TYPE: Article | TOPIC: Writing

The nouns, verbs and adjectives, and even a splash of color can get your company really communicating.

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Can you add a little spice without burning your britches? Here's a recipe to get yourself cookin'.

CONTENT TYPE: Article | TOPIC: Writing

Don't blind customers and prospects with your email newsletter. Use these ideas to develop the kind of content that will bind your customers instead.

CONTENT TYPE: Article | TOPIC: Writing

Looking for a reason to do a press release? Don't underuse this valuable resource. Here are 38 possible topics to get you going.

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There is a rhythm to a prospect's movement into customer that can be controlled through newsletter production. But you have to know how to move to the right beat.

CONTENT TYPE: Article | TOPIC: Writing

In the rush to the virtual printing presses, marketers are making a lot of mistakes. Here are six you should correct right now.

CONTENT TYPE: Article | TOPIC: Writing

Here’s how to write copy to nudge the brain in just the right way.

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Nailed your lists? Got an irresistible offer? Great. Here are 8 ways to make sure the copy does its job, too.