Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
Today's B2B marketers need to do more than simply create awareness and pass leads to sales. It's likely that your entire organization relies on the marketing department to stay on top of—and ahead of—the competition. But competitive intel can be a very time-consuming task. Sponsored by Kompyte.
As you may know all too well, inefficiencies in how sales and marketing teams work together can be costly to an organization. So what's the answer? Sponsored by Kompyte.
CONTENT TYPE: Sponsored Webinar | TOPIC: Email
Implementing the Brand Indicators for Message Identification (BIMI) standard adds your logo to every email you send, telling recipients they can trust your message. Pilots have shown a 10% increase in both email deliverability and open rates. What marketer doesn't want that? Sponsored by Valimail.
CONTENT TYPE: Webinar | TOPIC: Management
Building a marketing plan is fairly straightforward if you break it down into its components. First you need to understand the essential elements, then it's time to make your plans crystal clear, targeted, and productive.
CONTENT TYPE: Sponsored Webinar | TOPIC: Management
An estimated 80% of content created by marketing goes unused by sales. Not only does this represent a lot of wasted time and energy, but also many missed opportunities and poor ROI. How can you step up your sales and marketing alignment? Sponsored by Influence & Co.
CONTENT TYPE: Webinar | TOPIC: Search
If you're looking for a practical approach to basic keyword research and semantic SEO, this webinar is for you. Get a plain-English explanation of the sometimes-mysterious channel of search. Sponsored by SEMrush.
Email remains one of the most effective tools for marketing. And with the increasing use of mobile devices, it's also one of the most preferred methods of communication. So how can you create the most effective and engaging email campaigns? Sponsored by InfoUSA.
CONTENT TYPE: Sponsored Webinar | TOPIC: Events
The average B2B organization spends 40% of its marketing budget on live events. But most marketers struggle with proving the value of those events. Sound familiar? It's time to prove the ROI of your events and ensure that your organization views them as assets, not expenses. Sponsored by Cvent.
CONTENT TYPE: Sponsored Webinar | TOPIC: Metrics & Measurement
If you're like most marketers, you know your programs are performing well but you may not have all of the data you need to defend and expand your marketing budget. But how do you report your successes in a way that management will "get it?" Sponsored by LeanData.
CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Loyalty
The truth is that users abandon most mobile apps within the first month. How do you make sure your app is one that consumers continue to engage with? Sponsored by CleverTap.
CONTENT TYPE: Webinar | TOPIC: Social Media
One of the hardest questions marketers ask is, "What content will resonate with our audiences?" And too often marketers are guessing, not listening, for the answers. Join us to discover how to create ideal, personalized experiences with content marketing at every touchpoint. Sponsored by Uberflip.
Marketing is always changing. And with that comes greater expectations for marketers to produce ever-better results, quickly, and with limited resources. Now more than ever, marketers must be equipped with the right tools and processes to get results. Sponsored by Workfront.
CONTENT TYPE: Sponsored Webinar | TOPIC: Content
For many marketers, video can still feel like an afterthought. A "nice to have" if time, budget, and other resources permit. Sound familiar? Sponsored by Prezi.
Event Marketing. It's a term that gets thrown around a lot, but what does it truly mean? Too often, the event marketing discussion seems to focus solely on event promotion. But what else should you do in order to really succeed? Sponsored by Cvent.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
Wouldn't you love it if your demand gen programs worked more effectively? And if you were able to get (and stay!) ahead of the competition? We'll show you what you need to succeed. Sponsored by LeanData.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Wouldn't you love to have a better customer (and competitor) insights strategy that you could turn into creative, targeted, and effective campaigns? With the right research and processes, you can. Sponsored by Melissa Direct.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology
Wasting time and money targeting the wrong consumers? With access to the world's largest survey on the digital consumer, getting a true understanding of your audience is simpler than ever. This demo of the GlobalWebIndex platform will show you how.
Today's B2B marketers need to do more than create awareness and pass leads to sales. The most successful ones are combining lead-based and account-based strategies to better align with sales, engage target accounts, and win more revenue. Wish you could do the same? Sponsored by Engagio.
Agile projects are more likely to be successful than those managed with traditional approaches… so why doesn't everybody use it? We'll show you what you need to succeed. Sponsored by Workfront.
CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions
Buyers are so overwhelmed by digital noise these days that smart marketers are using direct mail like never before. Have you considered ramping up your direct mail efforts? We'll show you why it makes sense—and what you need to succeed. Sponsored by Sendoso.
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