NEW! Marketing Strategy Master Class launches December 1. Learn more

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Lights! Camera! Take Action!

June 8, 2009  

It's a simple fact: We love watching online videos. In a post at the Digital Marketing blog, Eydie Cubarrubia cites Nielsen Online research that found 119 billion unique viewers watched 7 trillion total streams during the month of April. "Total streams were up 24 percent from a year ago," she says, "while streams-per-viewer are up 27 percent, and time-per-viewer is up 58 percent."

If that's not compelling enough, she has a few other reasons for believing video should play a central role in your email marketing strategy. According to a Forrester study:

  • A video link in an email can increase clickthrough rates by two to three times.
  • Seventeen percent of the marketing executives surveyed plan to use video in their email campaigns.

According to Cubarrubia, successful implementation depends on posting videos where they may be easily found—but not embedded in your message. "Most ISPs have a limit to how much information can be in an email," she notes, "and an embedded video would far exceed this limit. Instead, just include links to the video within the message." She passes on a Forrester recommendation: make the link visually interesting by using a screen shot.

The Po!nt: Get ready for your close-up! Film a couple of cool videos, and send the links to your list. Now is the time to beat your competition to the video punch.


Source: Mobile Storm. Read the full post here.

This week, MarketingProfs is conducting a survey to assess business attitudes toward social-media measurement and monitoring, including PR measurement. Can you spare 2 minutes to help us? Take the survey here. Thanks in advance!

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a member? Sign in now.

Loading...

Rate this  

Overall rating

  • Not rated yet.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!