NEW! Marketing Strategy Master Class launches December 1. Learn more

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Latest List-Growing Strategies

June 17, 2009  

In cooperation with Ball State University and the Email Marketers Club, ExactTarget studied 18 methods used by marketers to build an email list. Among the results published in its 2009 Email List Growth Study are these conclusions:

  • The best method for email list growth is onsite registration; invitations at inbound call centers, at the point of sale, and through social networking follow closely behind.
  • The least-effective tactics, meanwhile, include invitations through outbound call centers and offline advertising. Renting lists and appending email likewise deliver less impressive results.
  • B2B marketers find more success driving new subscriptions with "incentivized" registration; B2C marketers, however, achieve more with non-incentivized subscriptions.

The study also identifies trends like these for the coming year:

  • The use of mobile capture—which enables customers to subscribe via hand-held devices—will increase more than 500 percent.
  • The availability of functionality that allows subscribers to share email content with social networks is expected to increase more than 348 percent.

The Po!nt: Grow wise. According to ExactTarget, one-third of all email marketers rarely or never evaluate the performance of their list-growth sources. If you're in that category, it's time to take stock.

Source: Exact Target. Download the full study here.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a member? Sign in now.


Rate this  

Overall rating

  • Not rated yet.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!