Let's say you sell trendy furniture for family-friendly prices. What's the best way to push product and spread brand awareness? Well, you could try developing and offering:
A showroom. Pros: People see products in context, and they can buy them right then and there! Cons: You don't reach potential buyers who aren't in the store.
A catalog. Pros: Again, people see products in context, and they can view them right in their own homes! Or in a waiting room! Cons: They can't buy right away. A busy mom might bookmark a couch she likes and forget about it, or just never mail in her order form or call you.
A social-network profile. Pros: Google will index it, and fans will find you. Cons: You have to find ways to engage them once they arrive.
→ end article preview
Read the Full Article