Get this: 8 in 10 smartphone users say they have trouble accessing content from their handhelds. What's more, they swear they'd spend at least $9 more per month on purchases if the products they wanted were easier to find. The stats come from a survey of both US and UK smartphone users—not a small pool of fish, by any means.

So, what's a trendy vendor to do?

The answer: Become a mobile-content provider—or partner up with a good one. What's more, do it stylishly! These days, gathering content from a desktop app should be plenty easier than searching Google, waiting for a webpage to load and praying it is mobile-optimized. It's time to help your eager mobile customers! You can do this!

Case in point of providers getting it right: iPhone, Droid mobiles and select Blackberry phones all make it easy to upload apps onto a handheld device.

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