Think about the last time you learned how to use a new application. It probably happened in one of two ways:

Through self-guided trial-and-error. Not exactly efficient, and two years later you're still not sure what half the icons mean.

Under the tutelage of your IT guy. Of course, he spent all his time telling you about the cool new feature you're never going to use. And when you didn't understand the technical lingo you were treated to his condescending sighs.

There's a better way. And it takes less than three minutes in the case of this video for Google Docs, a Web-based tool used by editors and writers to collaborate online. Here's why:

• With a well-crafted script and low-tech—but effective—visual aids, the video effectively distills a complex product to its most simple terms. Watch this video once and you'll feel like you could start using Google Docs right away.
• As a result, the video makes a compelling case for incorporating Google Docs in your document-revision process. Which is, of course, its ultimate purpose.

This video turns us on because it proves you don't need an outrageous budget to produce an appealing how-it-works piece—even if your product is superficially boring or inherently technical. And that is Marketing Inspiration.

See the video on: MarketingProfs Daily Fix.

More Inspiration:
Tangerine Toad: The Real Digital Revolution
Paul Dunay: Using Thought Leadership to Position Motorola
Matt Dickman: RSS: Made Really, Really Simple

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