- Your customers—or potential customers—don't go anywhere without a mobile device. "The next time you're at an industry event," she suggests, "look around the room to see how unremarkable it has become for the crowd to not only be engaging in conversations with one another but also simultaneously holding text conversations with people who aren't in attendance."
- Such devices are business-centric necessities, not personal luxuries. Professionals use mobile devices to stay in contact with their teams, and to access a wide variety of information. Accordingly, it's a suitable platform for B2B marketing outreach.
- Mobile is the next best thing to in-person interaction. Because of its more intimate nature, mobile devices provide an ideal venue for the cultivation of relationships with customers and prospects.
The Po!nt: If CK is correct—and we believe that she is—the sooner you implement a B2B mobile-marketing program, the more ahead of the competition you will be.
Source: MarketingProfs. Click here for the full article.
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