Point of fact: One of the most alluring things about Facebook is its infinite capacity to find us a new distraction—be it Farmville, virtual gift-giving or browsing through an old flame's recent family photo shoot (major creepiness factor, BTW).

Second point of fact: Some companies know this about Facebook, and are already making its fun factor work for them. A prime example? Coke Zero's Facial Profiler.

Back story: Coke Zero, which has zero calories, tastes so much like the original Coke that the company decided to play with a separated-at-birth "twin" theme.

The result: At Facebook, Coke Zero invites you to celebrate the zeal of guilt-free pop-guzzlin' by giving you the opportunity to find your own doppelganger somewhere in the world. Way cool!

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