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Use a Food App to Hawk a Product Line. Why Not?

August 23, 2010  
We love photographing food—local gems we hope to immortalize and share. Now there's an app for that!

Inspired by Foursquare, Foodspotting lets users snap pictures of food and share the name and location via iPhones. It's a great way for iPhone users to find yummy dishes nearby. (Just think: Now you can triangulate the perfect tiramisu within walking distance!) The app is free and connects to Foursquare and Twitter—maximizing sharability.

So, how might food purveyors profit from this tasty trend?

Encourage users to photograph your treats. Photos will give your dishes legs they never had before, drawing salivating masses to your doorstep. Consider collaborating with Foodspotting on your promotional efforts: The app's new, so developers should be receptive to marketers who want to create brand "badges," for example, to reward users.


Develop guides. Think of them as themed foodie scavenger hunts. Examples: Guides already exist for marking the nation's Trader Joe's, and finding the yummiest cart- or truck-sold food.

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