In a recent post at the Content Marketing Institute, Elise Redlin-Cook asks the timeless question, "How do you find the best keywords for your audience?" Then she offers some timely advice.

She recommends several online tools for novice and expert search marketers alike that can help simplify the process of researching keyword phrases.

And she explains four ways to use them in developing a content strategy:


Use social media to monitor conversations—and get keyword ideas. Monitor social-media tools and communities for immediate insights into trending topics related to your business. Refer to search.twitter.com or socialmention.com to identify how your intended customers phrase search requests.

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