Still wondering how Google Instant—the new enhancement that shows results as you type—changes search marketing?

Well, Google promises to shave 2.5 seconds off each user's search, with the end result of 10-percent faster searches.

In a recent post at the Daily Fix blog, David Felfoldi cites the benefits of this change, according to Google.

They are:

  • Predictive Typing. As you type, a prediction is made of what you are seeking.
  • Instant Results. As you type, the results appear. Every typed character updates the search results instantly.

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