Whether you're a site owner attempting to rank higher in search results, or a Web developer or designer working with a marketing team on a cool new project, it's more important than ever to understand how Microsoft's Bing works. So advises John Pring in a Six Revisions post.
Why is a new focus on Bing important? Because now that Bing powers Yahoo Search, too, it accounts for almost 30% of the search market (according to Nielsen), Pring explains. It's time to acknowledge Bing as a player in your SEO efforts.
To get started, Pring advises using the "handy little tool" Bingle to review results for certain terms, side by side, in different search engines. In the process, you'll likely notice differences between Bing and Google.
According to Pring, here are some key ways Bing is different:
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