Three Basic SEO Tips to Boost Website Visibility
So, you want to improve your online visibility, but you're not an SEO expert. Never fear. C.B. Whittemore from the Simple Marketing blog has a basic SEO primer for you.
As a "fierce practical" marketer, Whittemore seeks to understand how applying SEO to an array of digital content—website, blog, press releases, a social-media presence, even "old-fashioned articles"—can boost visibility online.
Whittemore is amazed when she explores big-budget sites only to find they have not incorporated the most basic SEO best-practices. She suspects these sites must be relying on PPC (pay-per-click) to generate traffic, and asks, "Wouldn't the PPC be a lot more cost-effective if it were coordinated with better on-page SEO?"
She advises following these basic steps to enhance site visibility:
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