So, you want to improve your online visibility, but you're not an SEO expert. Never fear. C.B. Whittemore from the Simple Marketing blog has a basic SEO primer for you.

As a "fierce practical" marketer, Whittemore seeks to understand how applying SEO to an array of digital content—website, blog, press releases, a social-media presence, even "old-fashioned articles"—can boost visibility online.

Whittemore is amazed when she explores big-budget sites only to find they have not incorporated the most basic SEO best-practices. She suspects these sites must be relying on PPC (pay-per-click) to generate traffic, and asks, "Wouldn't the PPC be a lot more cost-effective if it were coordinated with better on-page SEO?"

She advises following these basic steps to enhance site visibility:

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