As 2010 draws to a close, B2B teams are sharing what they've learned from the year's challenges, and forging tactics for 2011.
What lessons have we learned from the struggle that was 2010? And what new wisdom are we applying to 2011?
From the myriad reports circling the Internet, here are a few points to consider.
Results from a recent Fusion b2b survey show that:
- A full 66 percent of respondents plan to increase their marketing plans and budgets for 2011.
- Lead generation is the top marketing priority for 2011.
- All respondents plan to increase their Internet, social media and PR tactics.
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