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Craft an Online Quiz: Boost Leads and Results

January 7, 2011  
Few things are more fun than learning about yourself, right? At least when the Net makes it easy.

Consider the explosion of personality test apps on sites like Facebook or MySpace—or quizzes on their own hosted sites: You can learn what superhero you are, what your kissing style is, or what city you should live in!

These days, even cause marketers are tapping the power of the "pop" quiz to grab donors and raise dollars. Case in point:

To raise awareness about global-warming disinformation, the Union of Concerned Scientists created a quiz inviting users to decrypt "factual" quotes on global warming by rating them true or false. Participants were scored on how well they could tell fact from fiction.

The quiz was short and informative; the slogan "Got Science?" was snappy and cool. And its Facebook/Twitter sharing features made it easy to pass along.

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