How to Get C-Suite Support for B2B Mobile Marketing
"Mobile holds tremendous potential for B2B audiences," says CK Kerley in a slide presentation at CK's Blog. But many B2B executives "still see mobile as B2C media," she notes. Well, if you're a B2B marketer still trying to convince the C-suite that it's time to go more mobile, take heart. Kerley offers 10 business arguments for mobile marketing that should get any C-type to take notice. We present five here.
Kerley suggests you get your bosses to consider mobile's:
Increasing reach. These days, owning a mobile is downright mandatory for B2B professionals, Kerley notes: "B2B pros must stay connected to their mobile devices for breaking developments, team communications and time-sensitive decisions." Talk about a captive audience.
Anytime, anywhere purchasing opportunities. Through location-based mobile targeting, B2B marketers can touch buyers at relevant times and locations. And if you're not already contacting on-the-move prospects, you can bet someone else is.
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