"In B2B marketing, slow and steady tortoise-like activity may achieve results in social media, but a business marketer must be quick to respond to trends and market fluctuations resulting from online research," Martine Hunter writes in a post at B2B Ideas@Work.
Hunter cites reports from Google that show the volume of B2B research queries has grown in leaps and bounds and is now on par with travel and auto searches. "More than 80% of B2B buyers research the Internet for answers about products and services," she notes.
Quick question: Is your B2B content so fresh and agile that it keeps pace with what researchers want to know about you daily?
To help you meet that goal, Hunter offers tips like these:
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