In April, Altimeter released its latest maturity road map for companies seeking to integrate more social media into their websites.

In short, being new-media-savvy these days isn't just about having a Facebook and a Twitter page; it's about understanding how people are expecting to interact with you—and treating them well wherever they engage with your brand.

You don't have to follow Altimeter's steps from 0-6, but considering the map may help you see where your site sits in relation to your particular social-integration destination.

The six phases:

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