Although Google remains the search engine of choice for most customers, you can't ignore the importance of optimizing for Bing—which currently powers nearly a third of all stateside searches. And at the Bing Community's Webmaster Center blog, Duane Forrester provides insight into Bing's SEO preferences.
"[There] are a few items we love to see websites doing," he says. "While none on their own will vault you to the top of the rankings, they remain best practices you should look to engage in."
Here are four key ways to optimize for Bing:
Get your RSS feeds up and running. With clean RSS feeds, Bing can see your content more quickly—meaning it will be indexed, ranked and displayed in SERPs more quickly. "Want to really impress Bing? Get into your Bing Webmaster account and insert your RSS feed URL into the sitemap submission flow," Forrester advises.
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