"You know content marketing can do big things for your brand," writes Corey O'Loughlin at MarketingProfs' Daily Fix blog. "The only problem is: The powers that be may not know enough about content."
How do you persuade the C-suite about content marketing's value to your SEO efforts?
You'll need a solid game plan to secure their buy-in. O'Loughlin's step-by-step primer offers tips like these:
Do your homework. A passing knowledge of content marketing won't pass muster when you're pitching the C-suite on your ideas. Become an expert; read everything you can—the pros, the cons, the good, the bad. "[M]ake sure you find information specific to your sector in order to make the strongest case possible," O'Loughlin advises.
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