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'Tis the Season for Holiday Branding

December 2, 2011  

Bored with the usual "Seasons Greetings" client postcard? Use a bit of holiday spirit to warm up your social campaigns! Meghan Gargan has made a list of do's and don'ts for sending social holiday greetings with panache. "While you should capture the magic and merriment of this time of year, brands should also be cautious of not excluding or isolating audiences with over-the-top holiday themes," she writes.

Here's a sampling of her holiday advice:

DO refresh your profile imagery on Facebook, Twitter, YouTube and promotional landing pages. You might give your Facebook photo strip a festive refurbish, or promote a holly-laced campaign on all platforms.

DON'T overdo the red and green. Use holiday accents, but also incorporate other seasonal colors (like white, blue, silver, gold).

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