MarketingProfs B2B Forum is going virtual... with a twist. Donít miss it.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Key Steps in the Quest for Quality Links

February 13, 2012  
"What search engines are forcing us to do—especially post-Google Panda—is to win quality links," writes Ken McGaffin in an article at MarketingProfs. "And quality links are hard to get."

Hard—but not impossible.

McGaffin suggests you begin your quest for stellar links by assembling a list of potential link partners and setting a minimum standard: You might want to target those with a Google PageRank of 4 or higher, for example. Streamline your pitching efforts by segmenting the strongest prospects into groups with similar characteristics. Then determine if they're dynamic or static opportunities.

"A dynamic prospect needs constant feeding," McGaffin explains. "Blogs, for example, have a voracious appetite for news, opinions, product launches, online tools, research reports, whitepapers, and samples." If you build an ongoing relationship with influential bloggers and journalists, you can produce excellent momentum for your links campaign.

One McGaffin client saw its online reputation rise as outlets like the BBC, CNN, and The New York Times picked up on a news story. "Those are all quality editorial links that lead to what I call the cascade effect: When your site is written about and linked to by a major publisher, many bloggers follow suit without even being asked," McGaffin notes.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a member? Sign in now.


Rate this  

Overall rating

  • Not rated yet.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!