Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images.

Might Tumblr be the engine to boost your social growth in 2012? Depends on how you answer the burning question: Is Tumblr right for me?

Lucky for you, Mashable, our inspiration for this piece, divulges a bunch of advantages and disadvantages of Tumblr, as well as providing details about its demographics.

If you decide you want to give it a go, here's a step-by-step breakdown of how to get up and tumbling:

Get on it. Set-up is easy: Visit Tumblr.com and fill out your email, password, and desired URL. Click "Customize your blog" when you're ready to start designing and posting.

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