MarketingProfs B2B Forum is going virtual... with a twist. Donít miss it.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

How to Overcome the Social Shakes and Get Your Brand Out There

March 2, 2012  

It's OK to feel nervous about taking the social leap; it's a vast frontier with lots of possible pitfalls. It can make you feel pretty darned small. But there's a lot to be harvested in targeting the "social customer."

So how do you go about social-farming strategically, instead of just doing it because everyone else is?

Mirza Baig offers some handy advice for overcoming your fear of the wide social landscape so you can begin to reap some big benefits. Among his tips:

Empower your employees. With the right training and governance, each and every employee can be a strong arm in your mission. Use an ARM approach—act, react, and manage—and allocate staff skills wisely across channels to better serve users, wherever they're talking to you.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a member? Sign in now.


Rate this  

Overall rating

  • Not rated yet.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!